Maquinser Shows to his customers of Catalonia the last novelties presented in the EMO

The true is that Maquinser took advantage of a contextual situation —the no celebration of Maquitec— to show in front of his customers of Catalonia the machines presented in the past EMO by his represented.

However the activity of the signature goes further, by what foresee, for the next year, a day on mechanised of moulds, where will cover all the process, from the design until the finishing with different manufacturers of tools. We put the machine and will begin from the design until the mechanisation, the acceptance, the dimensional verification and the quality of rugosidad”.

Also will participate in Expodental, amongst other, one of the markets that supposes in this moment an opportunity. And it is that in spite of that the sector of the automotion has suffered “a stop, although in some way is strategic because they have covered, or almost, the forecasts of manufacture”, commented us Jiménez that “visiting customers have the feeling that there is work. It is clear that there have been reductions of staff and no longer thinks on a long-term basis, but the load of work is important. And perhaps they are to 70% respecto previous years, but the feeling is good, although it is necessary to recognise that these figures are due to the export because all the national tractive companies important export”.

The standard is not fashionable

At present, of the total computation of projects realised by Maquinser, 70% of them are key in hand and the total of the services of engineering supposes 30% of the total value. An example more than until which point the personalised solutions and the global projects are copando big part of the market.

Maquinser Carries already a time organising meetings of this type with his customers and potential. The first edition treated on the mechanisation of exotic materials and, for this edition, posed treat on the turning in hard. To offer the most varied offer of product and solutions, that is of what treats , had the participation of some of his main collaborators. It is the case of Mitsubishi, that exposed on the mechanised in hard, Emuge Franken, with his talk on the mechanised of 5 axes on titanium, or Iscar, that took advantage of to present the 3ª generation of brocas of interchangeable tip. Beside them they found also Utiltall, giving also his talk like specialists in the sector and the subject proposed. “They are usual collaborators, companies with which work often in determinate projects”. For Jiménez, besides, one of the key factors of these meetings is that “you can show it in direct, with machines mechanising”. In this case they were 8 the machines that were working, of his main represented. “It attracts to more people. We have had visits of people that had not come to not being by the talks. The acceptance the true is that it has been very good, surpassing the expectations. In total have happened 64 companies and 119 people in little more than two days”.

In this sense, Jiménez shows convinced that the traditional fairs are obsolete, “have to be monographic. With a day of this type, attain customers that come to see you only to you, even a customer that do not have intention to buy in this moment, boost the personal relation with them”. But the true is that we can say that they have been the best days of open doors of all our history, of all those that have celebrated”. It is not that these meetings go to suplir big meetings, read EMO or Biemh, but perhaps yes will be able to with other smaller fairs that, besides, can have made a mistake in his approaches of marketing. No longer it is necessary to organise fairs only of machines-tool, but you have to try agglutinate all the sector, reducing also the time of exhibition. The fairs of 6 days no longer are viable for the companies. It is the example of MetalMadrid, whose success explains because it complements almost to 50% with days and celebrates in two days.

2012 will be a year to remember

In 2012 Maquinser will celebrate his XXV anniversary, coinciding with the dates of the biennal of machine-tool of Bilbao. A year in which the company, besides, has foreseen to take out to the market solve technological of the hand of some of his main represented, as it advanced us José Luis Oltra, manager of the signature. We will be to the expectation.

Taking advantage of the presence of Takashi Kuratsuwa, general director of Matsuura Europe, do not leave to escape the occasion to ask after him the sector of the machine-tool in Europe, in the Asian countries as well as his particular point of view on Spain and his future.

For the responsible maximum of the Japanese signature in Europe, the Chinese market at present consumes until 60% of the production of Japanese machinery. But these sales are reducing . “It produced a very fast growth and, in these moments, are it ralentizando by a strategic question, is a political decision, do not leave it grow more”. Instead, although it commented us that the market of EE UU is growing, unfortunately the European is falling. “For the Japanese manufacturers, the main problem is the change to the euro and his position with regard to the dollar”.

In Spain the situation of the market is more problematic, “although Matsuura has luck to work with Maquinser”. And in other countries where up to now the rhythm was in positive, as it is the case of Germany, recognised that, during the month of October diminished the requests.

Regarding the sectors, the medical, including the dental, follows stable, “is not a very variable market” whereas the aeronautical is increasing and the one of the automotion keeps a good rhythm.