The continued international expansion of the Catalan company has also resulted in its stabilization

It is not an easy road, but Germans Boada has managed to respond with new unique products on the market, as the first cutting of ceramics with radio and MP3 of the market or the famous ergonomic seat Rubi SR-1 that has managed to sink even in any other sectoramong other products, or through a fluid dialogue and constant with users over the Internet, with videos on Youtube and Facebook. Special attention deserves this last, as in the social network group of Ruby has become an interesting forum for discussion between the company and the users, who in a direct way consulting questions, request information from the Department of trainingthey have access to training documents, surveys, promotions, make suggestions, criticism or simply spend it well. And it is that Ruby has always opted for the social side through his Ruby Club.

International expansion is not a job for two days. The Catalan company already started his international career in 1954. "The growth of the international market take long to give fruit, must sow with too much time," noted Josep Torres. Exports and its subsidiaries the company has been able to "stabilize the situation and return to a path of growth." But it is not a bed of roses. "Everything is difficult in the world." "Margins are small and you lose the differential of the distribution."

Present in the markets of distribution of more than 140 countries, the Catalan multinational has improved its international direct presence year after year, with the opening of new subsidiaries and branches of the group. The subsidiaries news of Brazil and Romania, as well as the latest branches and delegations of Denmark, Finland, Russia, India, Algeria, United Arab Emirates and Chile, which is has recently joined the new Trade Office in Cuba are already working at full capacity. According to Jaume Caballé, commercial director, "the formula that works more is present in the country, to develop trade policy".

Aware of the current situation of the sector, Ruby has started recently, according to his global vision of the markets, a promotional action at European level which is receiving a great acceptance in all countries.

This promotion has the support of a booklet widely present in thousands of outlets across Europe and will be in force until 31 July 2010.

The promotion includes sets of products at exceptional global prices, products with special discounts and major gifts for the purchase of certain articles Rubi.

During the question time, the director-general expressed certain ideas that highlight the difficulties that has made front Germans Boada and serious crisis situation which has gone through and crosses the Spanish economy:

• "Support to the rehabilitation measures are good but they arrived late." "Had they been applied before is they would have been able to generate between 700 and 800 thousand jobs"

• "It would be happy if in 2014 we vendiésemos between a 60 or 70% of what vendíamos in 2006"

• "Spanish market accounted for 92% of sales when I entered Germans Boada, now only 20% approximately, and at no very distant years came up to 50%." "Has declined at once and we had to resort to foreign markets"

• "There are products that in 2009 we sold 90% less"

Fighting the copies

"Three weeks ago we stopped a container in Shanghai with almost 40,000 spare parts for our brand with holographic labels branded Rubi, targeting the market of the Gulf." "Call for aid to Governments, the European Community, the Chinese Government so this is eradicated", claiming the director-general. "We do releases at patent offices and Governments in the languages of the countries where these licenses are infringed". "Investment, new products and fight against piracy against those with fraud as a flag".

The cutting of ceramics TS Stromberg is the latest creation of Rubi and offers features of high level thanks to the incorporation of a separator monopunto of great power and smoothness, which reaches a strength of separation of 750 kg that allows to cut, without effort, ceramics of great hardness of up to 15 mm in thickness, reaching a maximum length of 66 cm cut.

As in all cutters Rubi professionals, to the Stromberg TS you can be adapted the different interchangeable rodeles Rubi, whose different diameters can be optimal for each type of ceramic cutting. In addition, this slicer incorporates a practical porta-rodeles to have them always at hand and to avoid his loss.

As a great novelty, new cutting machine of ceramic TS Stromberg incorporates, in addition to high performance cutting of ceramics, a new suitcase of transport with integrated high-fidelity equipment.

It is a manual cutting of ceramics capable of cutting the toughest ceramic materials and greater length, thanks to its capacity of 155 cm cutting.

It has a triple set of guides, one of them overly broad to avoid any inflection or loss of separation ability. Its guidance system is added to a mobile tab of 1,000 kg of power of separation that allows you to separate with ease and precision parts of great length, which until recently, could only be cut with electrical machinery.

Designed to meet the needs of the underwriters and soladores, the new seat ergonomic Rubi SR-1 is a comfortable great stability system suitable for the provision of soldiers. Fully adjustable and adjustable both in height and inclination, the new seat allows that the user has an ergonomic position of comfort.

The direct and constant contact with the users allow that Rubi permanently develops its products according to the market trends and preferences of their customers.

As a result of this close relationship with the reality of the market, Ruby introduces its new range of spreaders Rubi packaged in cardboard boxes.

These spreaders, rather than being packaged in plastic bags, are served in cardboard boxes of base and mouth wider, to provide them with good stability, given that users particularly appreciate the ability to drag the box to progress in the process of placement. In addition, the boxes have been designed to be comfortable to use and resistant, it is also important not to forget the role of storage between flooring and flooring.

Often, small unevenness between ceramic pieces in the placement of large formats and rectified tiles is the work of the auxiliary. For this reason, in order to facilitate the work of placement and at the same time facilitate the best finishes, Ruby has developed the system of leveling Tile Level.

This ingenious system improves the superficial level obtained in the placement to prevent movement between parts during the curing of the adhesive and eliminating unevenness between pieces.

Hand tools, including Combs, are useful, and used for many hours a day by the placement professionals. Its ergonomics and design directly affect the comfort of the user. With the aim of making its still more comfortable Combs, Rubi presents a new range that combines the ergonomic handles Rubiflex with the teeth inclined 45 º.

This inclination facilitates the obtaining of the angle suitable for the application of the mortar, getting more comfort and a smaller load of the wrists of the user.

Thanks to this particularity of the lamina, the hairstyle of the surface is more comfortably and with less effort, getting better grip of the mortar glue to work surface.

The new Rubinela is an ingenious system of cleaning of floors, designed to help the construction professional to clean quickly and efficiently the remains of mortar after the grout.

Equipped with a roller refill sponge, the Rubinela dramatically reduces the time and effort needed to clean up the soldiers.