IZAR celebrates its annual Convention coincide with its centenary

IZAR Cutting Tools, S.A.L., manufacturer of cutting tools, held on 15 January its annual Convention of sales in the Centro Cultural Celayeta of Amorebieta. At this commemoration attended nearly half hundred of responsible delegates and commercial markets for Spanish and French, who had the opportunity of pooling their different visions of the market of the tool of court, each from his own experience.

2010 is a very important year in the long history of the company and, therefore, the Convention emphasized in the actions to be carried out to celebrate its centenary. In this way, hoist has developed from a commemorative logo (which melts its former star with the current), passing through a book containing the successful history of the firm and to be presented at the same time that a commemorative exhibition andFinally, a social act of 'birthday' in its modern facilities of Boroa mid-year.

While not envisaged dramatic changes with regard to a general economic upturn, Izar wants to be ambitious and proposed as a target in 2010 grow 12% in overall turnover, especially in foreign markets, which account for half of its sales. Here is where it should be noted that you envisaged nothing less to duplicate their results in the French market strategic, increasingly important for her. To this end, at the meeting of the 15 day moved across a battery of actions that Izar is going to launch this 2010 to support even more customers as, for example, a remodeling of their catalogues in order to simplify their product offering and optimise its usea series of offers and continuous promotions on the occasion of the centenary, visits continued for customers and users to the new premises of the company in Boroa, etc.

Close of fifty responsible delegates and commercial markets for French and Spanish of Izar met at the annual Convention of the company.