Rubi (Germans Boada) reinforces its international expansion

Present in the markets of distribution of more than 140 countries, Germans Boada, S.A. continues increasing and improving its international direct presence year after year. The opening of new subsidiaries and branches of the group is the result of the implementation of the strategic plan of international expansion carried out more than 20 years. In fact, the company has recently opened new subsidiaries in Brazil and Romania, which will begin to operate in the near future, as well as new branches and offices in Denmark, Finland, Russia, India, Algeria, United Arab Emirates and Chile, which accompany the existing Venezuela.

Allows for Torrents, "enhance the international expansion to compensate for the drop in markets that are now in crisis, as in the case of Spain or Ireland."

In addition, these branch offices and subsidiaries allow guarantees the needs of the domestic market of the respective countries, approaching the Rubi brand all professionals of the construction and expanding the knowledge of the Ruby range between professionals considerably.

In addition, have been recently opened also new dealerships in Greece, Turkey and Morocco, which supplements the existing Mexico for several years.

As well, and while Ruby is a brand of large international presence, "the objective of the group is still constantly improve its global presence in the markets, increasing the proximity to the users of the various countries of the world".

And example of this is the new automation that the company has made in its central stores, with the objective of "improving the customer all of Central Europe and the East", clarified Torrents.

It's the logistics centre of Santa Oliva del Penedès. After a significant investment and an expansion of the stores, these new facilities has applied the latest technology. The system consists of a combination of Miniloads, racking and STVs (Sorter Transfer Vehicle) that allow the management of small items both high-volume with a high speed. Miniload area has a capacity of close to 6,000 containers and the racking accept around 3,000 pallets. The so-called Sorter Transfer Vehicles are independent units of automated internal transport of goods between the different areas of the system with a speed of 200 meters per minute to ensure a great overall efficiency and a significant reduction of the total order preparation time.

Innovate, part of the business strategy

Daniel Pagès, for its part, presented at the press conference new products designed for construction professionals. One of them the new range of cutters manuals Rubi TX, powerful and precise cutting all kinds of pottery. This model incorporates, as a great novelty, a lightweight and torsion-resistant aluminium base. This change in the basis, together with the incorporation of a reinforced pisador, allows cutter support without difficulties the 1,000 kilos of separator pressure and can be cut, with precision, ceramic materials of greater hardness.

Another novelty is the kit of bits of diamond Easy stoneware, Rubi Basic Line, specially designed for drilling gres porcelain, stoneware, granite, marble and glass. Suitable for the placement of bathroom accessories and all kinds of accessories of decoration on ceramic surfaces, both wall and floor.

For its part, also note the Rubi Diamant DS electric cutters and DX, ceramics and building materials. Completely redesigned, combined aluminum and steel in its structure, in order to obtain the maximum lightness and strength. And also presented the new milling of sanitation Rubi FS-80, a tool for the reform and rehabilitation, and the new shredder to JAWS T-7500-M, so Ruby expands its range of crushing and recycling for construction debris.

But perhaps the most innovative product is the new ergonomic seat for auxiliary of ceramics.

Designed to meet the needs of the underwriters and soladores, the seat is comfortable great stability system suitable for the provision of soldiers. Adjustable and adjustable in height and inclination, the new seat allows that the user has an ergonomic position of comfort. Its continued use prevents the occurrence of injuries and illnesses in knees and back, as well as allowing an increase in productivity, thanks to a less user fatigue and a higher mobility.

In order to provide maximum support to our dealers, in order to deal with the current situation and facilitate these humming their business, Ruby has launched also the so-called 'promotional activity Plan' at the national level. Although sporadically the company had already made such activities, it clarified Joan Caballé, the current plan aims to enhance it and make promotions and meetings in a more systematic way.

Thus, actions whose main objective is to stimulate activity in points of sale are planned. To this end, a set of events with different content that take place in the main Ruby distributors are designed. With these actions, the company aims to attract the professionals interested in their products, to improve their knowledge and training in techniques of placement.

Different actions have been designed to suit all needs and profiles of customers and users. To this end, will be carried out demonstration workshops, technical conferences, professional seminars, breakfast meetings, specialized training courses, técnico-comerciales presentations, practical training and visits to factory, in addition to the usual trade shows and trade fairs in the sector.

Caballé also explained that, to boost the market, they are working on two senses such as national, through their distributors, and international level. In this case, and especially in those European countries where the economy is not exactly in good condition, Caballé commented that they have launched a promotion for the end-user, with products offered in 'packs' to more attractive prices.

This promotion has the support of a booklet widely present in thousands of outlets across Europe and will be in force until June 30, 2009. The promotion includes sets of products at exceptional global prices, products with special discounts and major gifts for the purchase of certain articles Rubi.