March 30, 2007

IZAR-tools of Amorebieta S.A.L., national manufacturer specialized in cutting tool, initialled their success at the fair in Ferroforma with the draw for a Mediterranean Cruise among the clients who came to make an order in the own stand. In what probably was his last public act as director of the fair, José Luis Saiz, with the help of the commercial Director of Izar Javier Crespo, proceeded to the extraction of the winning ticket which corresponded to Luis Serrano in representation of hardware AHAB of Barcelona.

IZAR congratulates the winner and wish to Saiz every success in his new professional adventure. In addition to the company's stand, also garnered much attention the presentation on society of their new line of construction, both exhibition and catalogue fly Point, both with a design updated in conjunction with the corporate image of Izar.

The new concept of Izar Point that Izar has taught to all customers at the fair Ferroforma can be summarized into several sections: empowerment of the brand and corporate colour of the mark in all their packaging and posters, simplification and unification of criteria with respect to the Organization and design of such packaging and posters, clear distinction of three families of materials to work (metal, wood and construction) by means of colours within the overall coherence of the design, replacing - in so far as possible - of texts by international icons... In two words, consistency and clarity.

This new exhibition and catalogue helped largely to the large influx of people who visited the modern stand of Izar, as well as the continuous practical demonstrations of innovative drill bit Extreme for materials porcelain that brought together a multitude of people around the test areawhich gave good account of different materials so far so difficult to drill, such as the porcelain for which the drill bit Extreme is without doubt the best solution, both for the number of holes that it is able to perform by the competitive price of the same.