News & scoops star in the annual sales Convention of hoist

Izar, tools of Amorebieta S.A.L., the manufacturer specialized in the domestic market of cutting tool, held on 12 January the annual Convention of sales which was attended by close to fifty of their national representatives as well as a wide representation of their markets French and Portuguese.

The framework chosen this time to that Convention was the Gran Hotel Durango, located in the historical town of the same name, although there was also time at the end of the day to visit the new premises that Izar is building in the Industrial Estate of Boroa-Amorebieta: a plant for the manufacture of next generation of land of 24,000 square meters which will replace the centuries-old current factory, and that it will help to consolidate the position of leadership to the Basque firm for many years.

The day began with a brief presentation by Carlos Pujana on the closure of the 2006 fiscal year, which can be summarised in that for the first time in its history Izar passed the barrier of invoiced EUR 20 million, and also did so brilliantly, because that it even exceeded 21 million, an increase of more than 10 per cent in respect of the previous year; all this despite the ballast which has resulted in the increase in price of raw materials.

Another chapter of the statement of the Managing Director of the company was the new factory of Boroa, whose construction is expected to end in July this year for a from there to gradually make the relocation of offices, warehouse and workshop, to be completed in the month of November.

We must have an impact on the transfer to the new plant is to also raise the total reorganization of its production process, in order to be more focused to the needs of its customers and efficiency in the service. So, hoist will be invested between 2005 and 2008 the sum of 18.5 million euros in Boroa, which turn it into a more modern Europe cutting tool manufacturing plant.

Javier Crespo, as commercial director of the firm, came to detail below the large numbers advanced by Pujana, dividing the billing data by product families, both market areas although it must be said that in all of the divisions of Izar there has been progress during 2006helped largely by the portfolio record of orders that the company has experienced during the year.

In addition, advanced the fairs that Izar is going to come during 2007, led no doubt for the next Ferroforma Bilbao (7-10 March), Construmat Barcelona (May 14-19) and EMO Hannover (September 17-22). Finally, explained to the representatives that throughout the month of January and February Izar is going to carry out a survey of customer satisfaction with which to have the most current view of your potential buyers about their products and services.

This website (www.izartool.com) change of design in mid-January, to present a new image more current and modern, as well as many new features at the level of use, such as: an advanced search for products, a list of people from the company to contact directly, some easier to browse product catalogs and a copy of this in French, a language and a market for which hoist increasingly attached greater importance.

Enrique Torres, Product Manager of the construction Division, unveiled at first the new concept of Izar Point that Izar teach to all customers at the next fair Ferroforma, and which can be summed up into several sections: empowerment of the brand and corporate colour of the mark in all their packaging and posters, simplification and unification of criteria with regard to the Organization and design of such packaging and posters, clear distinction of three families of materials to work (metal, wood and construction) by means of colours within the overall coherence of the design, replacing - in so far as possible - of texts by international icons... In two words, consistency and clarity. This will be explained in the new catalogue Izar Point that your customers can get their hands to Ferroforma.

Enrique Torres, Product Manager of the construction Division, unveiled at first the new concept of Izar Point that Izar teach to all customers at the next fair Ferroforma, and which can be summed up into several sections: empowerment of the brand and corporate colour of the mark in all their packaging and posters, simplification and unification of criteria with regard to the Organization and design of such packaging and posters, clear distinction of three families of materials to work (metal, wood and construction) by means of colours within the overall coherence of the design, replacing - in so far as possible - of texts by international icons... In two words, consistency and clarity. This will be explained in the new catalogue Izar Point that your customers can get their hands to Ferroforma.