The company is moving to clients, delegates and media factory project in Boroa

IZAR - tools of Amorebieta S.A.L.-, one of the leading manufacturers of cutting tool, introduced on 20 January in Madrid his new industrial catalogue and ahead of the main features of its new factory of Boroa-Amorebieta.

Carlos Pujana, managing director and Javier Crespo, commercial director, at a time of the presentation of the catalogue Izar 2006.

The company, based in Amorebieta from 1910, chosen for the occasion the framework of the greater urban hotel in Europe, the Auditorium Hotel, and to almost a hundred clients, delegates of the firm and media, unveiled their latest achievements and future strategies.

Javier Crespo, commercial director of the company country for almost a year, explained the keys that differentiate the new Industrial catalogue Izar 2006 of any of the foregoing, to the point of becoming an essential tool for any user of such tools.

First of all, strongly emphasized that Izar is a business project based on people, a company with soul, something that has been reflected in the "humanization" that has undergone the catalogue, with numerous photographs and contact of persons working in contact with customers; In addition, between all of them he made special mention of its commercial network, without a doubt one of the strengths of the firm.

Another of the main features of this new catalogue refers to differentiation - even through the die - in five large sections of the different tools according to work to play: escariado-avellanado, threading, milling, drilling and torneado-varios. In this way, the client can access the chapter that interests you in a fast and direct way.

Javier Crespo explained the keys that differentiate new Industrial catalogue to hoist the previous 2006

Another important point is the "visual philosophy" that permeates the catalogue, which means, on the one hand, the differentiation by colors of the different materials to work and, on the other hand, use almost exclusive - and to the detriment of the text — the pictograms to explain the technical characteristics of each of the products. It must be borne in mind that Izar sold in 66 markets of most of the world (North America, almost all of South America, Europe) in its entirety and much of Asia and Africa and meets the needs of people who speak many different languages. This also helps to make in the large number of fairs around the world that goes the Basque company (Bilbao, Cologne, Paris, Hanover, Toronto, Chicago, Sao Paulo, etc.), their catalogs increasingly most requested

Taking these guidelines into account Visual, and always with the goal of help which used their tools, Izar has integrated a large number of technical tables in the catalog, in such a way that your users always have the best information in choosing the most suitable for each type of work product.

Later, Javier Crespo made an approach to the more than 40 new products appearing in this print medium, based on half a dozen who could represent the desire to overcome continually of this manufacturer: drills and males to left-wing, extra short drill bits with edge in "U" and "S" spiral (very in demand in some countries)drills, extension to the aviation market, males which roscan all kinds of materials, welded to torneado… tools

The catalogue is divided into five major sections of the different tools, according to the work that will play

In short, a real "revolution", in which the catalogue goes from be merely geared to the product, to become a working tool for the proper use of the tool.

Finally, recalled that Izar has also other specific catalogues, such as flying Point of construction that increasingly has a greater success of inches or fractional market which does not "speak" in millimeters and the more technical or IzarToolwhich - with a point of mystery - he placed attendees to attend the next BIEMH fair in March for more details.

Furthermore recalled that the new catalog Izar 2006 also is available in digital format, both in CD-ROM version and on the website of the company: www.izartool.com

Carlos Pujana, as managing director, then gave an overview of what is today flying, their situation at the national and international market, and the major strategic challenges facing him.

Hoist can not escape a complex international economic environment, in which on the one hand the uncontainable escalation in prices of raw materials and on the other hand the massive introduction of products of low price (and quality) from countries with labour costs infinitely lessIt is leading to an economic situation complicated for many businesses, difficulties which are translated into job cuts, cuts in investment, etc.

Izar is a business project based on people

It is here where you can better appreciate the phenomenal success of hoist in the last decade, which has gone from being a firm in difficulty, which has been overcome thanks to a huge personal and materialto become a signature model in creation of employment (as corresponds to its vocation of social enterprise in which two-thirds of its workers are proprietary partners). Also has almost doubled its sales (in 2006 is expected exceed 20 million euros of turnover) and it has also increased the quality of those sales, betting on customers and solvent and stable countries.

As interesting information, it must be said that these sales are distributed almost alike on the one hand between the domestic market and export, and on the other hand between drill bits and all other types of tool. Also referred to the impressive success as the construction market to this assumption to hoist the past years, helped no doubt by the brand and the concept fly Point.

IZAR has integrated a large number of technical tables in the catalog

Carlos Pujana explained that one of the main reasons for this success is the chapter on investment, nothing less than 13 million euro accumulated in 8 years, a figure that it will double this year, because if so far much of the investment was her taking the new machineryThis year will mark no less than the construction of its new factory.

In short, a history of success based on three pillars: people, clients and alliances. And what better proof of the philosophy of the company that tribute surprise at the end of the Act was surrendered to the delegate of Izar in Asturias during the past 45 years, Rafael Suárez, who picked up excited a commemorative plaque for all these years has been devoted to hoist

An ultra-modern plant for an urgent need

IZAR has almost 100 years in the same place, but thanks in part to its own success (there is no physical space to meet the needs of all customers) and also partly due to the demographic expansion of the municipality in which it is located (has gone from being outside to be almost in half of the same)the need for a new location had become in recent years in an urgent need.

Provides this same March to begin the work of construction of what will be the most modern Europe cutting tool manufacturing plant, on a plot of 24,000 square metres (with which triples the current surface) located in the neighborhood of Boroa-Amorebietanext to the toll of the highway that connects with the port and airport of Bilbao and Irun. Other important deadlines is end of this year, when is expected to finish the work and start can be made for the transfer to new plants expected to be completed in the spring of 2007, when it is expected that the new factory this operational to 100%Once completed the transfer of more than 300 machines that make up the workshop for the manufacture of the company.

IZAR aims to further revolutionize his concept of manufacture, so that you can multiply the amount and level of quality of all its tools, by thus implementing the increasingly higher requirements of its customers.

That Yes, count on a magnificent and ultra-modern facilities does not mean surrender to the "soul" of the company, its history and everything what it has meant for your environment, so at the entrance of the offices (topped by an impressive spiral staircase which suggests the spiral of the kind of tools that are made here), will install a small museum for which already are recovering ancient objects, photographs, utensils, etc., to which the company encourages collaboration to all customers and friends by contacting with your marketing department.