Rubi Evolves his corporate image

With the aim to strengthen the mark, improve his presence in the linear and improve his application in digital means, Rubi has evolved his corporate image. The changes realizar affect so much to the architecture of mark, as to the logo, to the packaging and to the code of colours, in addition to entering a new slogan that accompanies the mark in actions of communication. The most visible change is the evolution of the logo Rubi, endowing it of volume or effect 3D, in addition to incorporating a more modern typography and giving greater weight to the red colour, colour always associated to the dynamism, the passion and the power.

On the other hand, during this year is facing the integral renewal of the packaging of all the products Rubi, with the aim to improve the communication in the point sale, stand out the commercial arguments and, at the same time, reduce the total size to optimise the occupation of the linear.

Finally, in accordance with the increasing vicinity of the mark with his users, and with the aim to endow to the mark of new values, has created a slogan, Building Together, that accompanies the mark in actions of communication, especially related with the Club Rubi. The lemma ‘Building Together' (building together) pretends to improve the idea of implication, complicity, work in team and community that so much the distributors like the users they transmit constantly.