Interview to Marcos Tejada, commercial director and of marketing of Hepyc
From does more than 60 years,
Male high-performance Hepyc.
Would kind of cutting tools they sell under the brand name Hepyc?
We differentiate between two types of tools. On the one hand, the standard cutting tools - designed for operations of drilling, tapping and milling-, made of high speed steel or carbide, with or without coatings. On the other hand, we have special tools threading for production and high performance, made of high speed steel and steel powder metallurgy with last generation coatings.
Soon, they will turn to EMO 2013, where will present its latest innovations relating to threaded. What do they consist?
We will participate in the fair with our new range of males of high-performance steels high hardness and difficult machining Threading. In its design and development, has been combined steel powder metallurgy ASP used in their manufacture and coating of titanium (TiCN) carbonitruro, which confers greater resistance to wear and tear and shelf life.
Another important factor to overcome are problems Threading in high tensile materials. After extensive work, our r & d Department has developed a special geometry that combines robustness with a smooth and accurate entry about the material.
Features and benefits of high-performance Hepyc males
- Entry form D, to ensure a quality Threading.
- Helical slot at 15 °, to facilitate the removal of swarf.
- Grace 6HX, for greater resistance to wear of the tool.
- Lower cutting angle and larger diameter of the nucleus, to minimize the effort of cutting.
They will also present the service of special tool for threaded. Tell us about it.
The market demands increasingly more specific cutting solutions, therefore we have created a special tool, mainly threaded service (males and die). Having a stock of semi-elaborated product gives us the flexibility as manufacturers to supply any special in a very short time and at a very competitive cost tool. For this purpose we have a technically qualified team for the manufacture of any special tool.
And what offer exactly?
We manufacture tools in different kinds of steels, measures, shapes and all kinds of possible threads. We offer a wide range of coatings of last generation, and we guarantee the highest quality of these tools, thanks to the control of all the variables that influence its performance: raw material, geometry, temple, structure metallographic, etc... Once customer supplied all the necessary information to our technicians, the customer receives our response within 24 hours and an average production of 15 days term.
They have recently participated in the feria Feimafe in Brazil. What is the Latin American market for Hepyc? Do other countries exported?
Currently, the South American market represents approximately 10% of the total turnover of the company. Without, however, the growth in 2012 and 2013 is being very fast. In addition to Brazil, we have presence in Argentina, Chile, Peru and Colombia, which, on the other hand, are the countries with the greatest potential for growth in the region.
What do you think that it differentiates them from their competitors?
We have always characterized us to offer to our customers, industrial supplies, a complete range of cutting tools of high quality with exceptional service.
This service, please describe.
Large stock available, shipments within 24 hours, special tool manufacturing, technical support and, of course, support sales and marketing. It seems to us essential to give all the logistic, technical and marketing support to our distributors so they can sell our tools and defend our brand in the Industrial sector.
Hepyc production unit is located in Badalona, where manufactures standard and special cutting tools, while the Logistics Center is located in Hernani (Guipúzcoa). From there, it distributes its tools to more than 30 countries around the world. "Our main markets are France, Italy, Portugal, Turkey, North Africa and in general all South America where we're growing exponentially", explains Tejada.