This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at
El usuario final, el secreto del éxito de RubiThe final user, the secret of the success of Rubi
3 June 2013
The products Rubi sound conceived with design and creativity, with the priority to satisfy the real needs of the professionals of the placing, of the most practical form, durable and competitive possible. By this reason, the direct participation of professionals of the sector of distinct nationalities in the diverse phases of definition, creation and development is a key factor for the success of the products Rubi.
Rubi Listens and takes advantage of the participation
of the users to create better products.
Groups of skilled work, dynamics of group, proofs and test of preseries, comparative, surveys of opinion and analysis of habits are some of the actions that Rubi power in the actuality to ensure that the range of products is the one who really needs the professional. Besides, Rubi has of skilled personnel that devotes to visit works and accompany to the professionals in his day in day out, to know at first hand the real needs of the sector and can define like this, the projects of future innovation.
In this sense, fits to stand out that the social networks are, increasingly, a source of information more determinante, thanks to the increasing participation of the professionals of the sector in these surroundings.
Related Companies or Entities
Rubi Group - Germans Boada, S.A.