Rubi Offers an information detailed of his products through the general catalogue 2013

The general catalogue Rubi is the reflection of the dynamism of the mark and of the constant evolution of his products. The new corresponding version to the 2013 is also the reflection of a process of gradual optimisation, realised with the aim to adapt the ranges to the real needs of the users. Besides, the new organisation of the wallet of products pretends to facilitate his sale and his prescription by part of the channel.

The new catalogue Rubi 2013 keeps the style of the previous version, in which they applied changes in base to the comments and needs of the channel and of the user. In this sense, fits to stand out his handy format, light and compact, adapted to show with sufficient detail the images and characteristic of the products.

To level of design and layout, the most evident change is the new cover with an image modernizada in which it applies for the first time the renewed logo Rubi. The style of communication, in addition to evolving on the same line gone on down the packaging, improvement also the technical information of the products, standing out the main commercial arguments of each article, with a technical language but at the same time comprehensible by any user. Likewise, it increases the number of images of detail and of application of the distinct products, adding a code QR with direct access to a microsite with videos, images and instructions of each article.

The aim is the one who the general catalogue Rubi was an useful tool for the prescription of the products by part of the channel of distribution and at the same time, allow the taking of decisions of purchase to the users.