Interview to Mónica González, Key Account Manager of Izar Cutting Tools
In the first place, which is the strategy of Izar with the launching of Onix? His development, is fruit of a strategy of long route or of the need to diversify his market?
Does a lot of years, Izar was pioneering launching a range of broaches for the bricolaje that over time evolved to another type of product and presentation more affine to the ironingingmongery and industrial supply. This program presented the big advantage then and still of the display units in waterfall that optimise space and time in the point of sale.
Now, between the new commercial strategies of Izar, have decided to arrive to the modern distribution because we understand that we can contribute a value added like specialists.
By the moment, of which type of tools are speaking? What material will be able to work?
For the moment will present a basic but sufficient line for this type of establishments, that will go growing along this year and the one who comes.
Ours tools taladrarán all the materials that a fan to the bricolaje can find to the hour to realise a work in his home: from putting a tope in the bathroom on a porcelánico very hard, until hanging a picture home that has painted your son in his classes of painting, etc.
Izar Is one marks manufacturer of tools of high quality. It will be also a sign of Onix?
Of course, as we have defined is the program, will have ‘tools of quality for the bricolaje', by what will mark a difference with the articles that are used to to find in these centres.
Taking into account the big variety of offer and available price in the market of bricolaje, thinks that the bricolador fan is had to pay by the quality of the tools?
Considering that the section of tools of the bricolaje is not precisely cheap, will be sufficiently competitive so that an user decant by an article of quality with which can solve his needs without concerning by the operation of the tool.
It was by the crisis or by fashion, the true is that the DIY is winning terrain in Spain, although to a lot of distance of other countries centroeuropeos. Which forecasts of growth have foreseen to reach with Onix for 2013?
Taking into account that we split of zero, the forecasts of growth are the best that can have . The most important in a principle is to win us the confidence of our future customers so that they consider Onix like the broca that need in his points of sale.
And have foreseen the export of these tools?
In a principle will begin with the national market, but no descartamos markets like France and Portugal where ours presence is every time greater.
Which will be the main channel of distribution of the mark Onix?
Small and average surface of bricolaje. What nowadays designates the modern distribution.
To finalise, Izar foresees for 2013 reach the 21 million euros of sales according to his data published recently. Which paper thinks that will play Onix in these figures?
When poles a new program the most important during the first year is not the figure of business if no other appearances as before we have mentioned, … therefore from the year 2014 will be when we can analyse the figures and see the real paper that plays Onix in our turnover.
