This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Rubi fomenta el uso de las nuevas tecnologías entre los profesionales de la construcción
Rubi Boosts the use of the new technologies between the professionals of the construction
08/01/2013
8 January 2013
The professionals of the construction of all the world use already, of usual and daily form, the new technologies to his scope. The last survey realised by Rubi between colocadores of 80 countries shows that the professionals of this sector take out increasingly provecho of the technological possibilities.
This increasing utilisation of internet, social networks and smartphones is varying very quickly the relation of the users with the marks and the distribution. Besides, it fits to signal that this tendency, is generalised and very homogénea in the majority of markets, standing out especially the big peak of the social networks in the Latin American countries.
This new situation is the one who explains that the activity in the Facebook of Rubi increase each month near of 50%, winning in interaction and bisteeringal communication between manufacturers and user. The user, increasingly ready, is active, critic and constructive and likes him participate and help to improve the products and services of his marks preferred.
Part of the increasing use of the social networks and Internet, is consequence of the utilisation generalised of smartphones and tablets, that give access to all type of information anytime and place. In this sense, the application generalised of codes QR or ‘Bidi' in the packagings of the products Rubi is being very appreciated and valued by the users, that appreciate can access to information expanded of a product before taking the decision of purchase.
Related Companies or Entities
Rubi Group - Germans Boada, S.A.
