The companies of the metal have in Algeria and Morocco the door of start to the internationalisation

The internationalisation of the companies of the metal by nature goes through Morocco and Algeria, country this last to some 200 kilometres of Murcia, distance more next that Valencia or Granada, and that supposes for some employers the opportunity to expand his businesses, keep his activity while it improves the national market or, even, avoid the closing, as it exposed in the day of closure of the Cycle of Internationalisation, organised by the Regional Federation of Employers of the Metal of Murcia (Fremm). Both emergent countries require of knowledge and professionals of the metal because, such as it said in the meeting, “there is not progress of a country without the sector of the metal”.

With the treatment of the external markets, Fremm finalised his Cycle of Internationalisation, that has contributed solutions to companies that are thinking in jumping to the internationalisation, in addition to facing new roads to go out to the outside and offer new opportunities of business in emergent markets for the already experienced.

The closing did tackling the markets of Morocco and Algeria in the third and last day on export, designated “External Markets”, for requiring companies of the metal linked to the construction, to agricultural technology and treatments of waters, to engineering on renewable power and of machinery of feeding, in addition to diverse services of this sector, typologies of company stood out by the experts in the markets of the Maghreb participants.

“It is necessary to go to the markets incipientes by his economic possibilities, as it occurs in Algeria, that has of reservations of important money and generates more capital of the that spends. The plans of the government are ambitious”, situation described by Encarna Zamora, the one who stood out, likewise, the need in this country of the Maghreb of executives and qualified professionals because “they are happening of an economy of State to another of free market and require that it guide them in this transformation”.

For Zamora, expert in international markets and punctual specialist in emergent zones, Algeria is the natural market of Murcia by his vicinity. With a next professional experience to the 30 years, the president of Zamora and Associated Consultores SL, centred his exhibition in the businesses and opportunities in this country, habits and risks of this market, in addition to contributing practical councils.

In front of the business awareness to go out to the outside, Leonardo Pérez Molina, coordinator of the Department of External Trade of the Camera of Trade of Murcia, showed wary and recommended to the companies a previous manufacturing that avoid errors gravosos for the commercial society, axis of his intervention on “North of Africa: Morocco and Algeria. Plan of research of customers”.

Pérez Molina recommended three steps to tackle the internationalisation, centred in the manufacturing of an autodiagnóstico on fortresses and weaknesses of the company, have of budget in his exit, “since the results produce to half term”, and bet by the line of business that suppose a differentiation of face to his competition.

Inside the possibilities that offers the Maghreb to the companies murcianas, was presented the Business Park, Logistical and Industrial in Morocco Ditema, promoted by a group of Spanish SMEs in Casablanca for, from the centre of the country, tackle so much the Moroccan market like the group of the Maghreb and Orient by the existent agreements of free trade. This formula of expansion was defended by Alberto Romero, commercial director Ditema, for “facilitating the internationalisation of the companies of conjoint form, and, especially, of the SMEs, with the consequent saving of costs and a fast integration in the new market by the participation in the same of local companies”.