Advertising in times of crisis
Moreover, no one should forget the cost of not advertising how much can cost it a company not receive consultations of those companies who use the internet to search for suppliers? A lost client can cost much more money than all the advertising cost of one year.
The good news of the crisis is that one day end. And always, throughout history, has been different: at the end of the crisis the market shares of various companies have substantially changed, some have disappeared, others who were leaders have lost positions and many others have emerged greatly strengthened. In terms of brand positioning, advertising "blackout" is lethal if other competing companies maintain or increase their presence in the media.
We recommend to focus investment on a medium with guarantees of dissemination (audit of OJD), to provide campaigns multimediáticas (web and print media). But a comprehensive approach is also important. Individual actions are less effective which address the communication and advertising in a comprehensive manner. Here, the combination of announcements, product reviews, reports on paper, digital editions sent by e-mail, e-mailings, virtual exhibitions, videos and television 'online' is, without doubt, an integral formula.
Spend with tino is equivalent to saving. Think, although the work so permits us not, save and reach out to the client through the middle and with the appropriate message, is winning.