The ham serrano Spanish prepares to go in with strength in Denmark, Germany and Poland
19 March 2012
The actions to develop during this month of March in the three countries include days in schools of hospitality industry, informative days to cooks, formative actions on cutting and cata of Ham Serrano, degustación of products and analysis of maridajes.
In Denmark have carried out these promotional activities with big success, complemented with dinners with journalists and prescriptores gastronomic, that can dinamizar the knowledge and the consumption of our products. In the celebrated day in the school of hospitality industry of Copenhagen explained besides with the assistance and collaboration of the director of the Commercial Office of Spain in the Danish capital.
Once completed the programming in Denmark, the managers of the campaign moved to Germany, where have carried out similar days and formative and informative meetings in schools of hospitality industry and with prescriptores gastronomic. Along this next week will continue with the activities designed in Poland.
As I complement to the actions developed, have organised contests of recipes in these countries headed to restauradores and schools of hospitality industry and catering. The prizes to the winners will be delivered in the fairs in which it will participate the foundation in next dates in these countries (Polagra Poznan 2012, Anuga Colony 2013 and Subject Copenhagen 2013).
Goes to work by the establishment, by part of the European Union, of a Geographic Indication Protected (I.G.P.) for the ham serrano Spanish, a figure of quality differentiated that would allow to advance of significant form in the defence and promotion of the product in the international field. This would mean besides the protection of the denomination in front of possible initiatives of third countries, the exclusividad of the Spanish territory for his manufacturing, greater differentiation and reinforcement of the prestige of our product, as well as the most flowed access to sources of bottoms comunitarios for promotion.
In external promotion, beside the campaign 'Original Flavors: The Mediterranean Essence', the Foundation will participate in significant fairs of Europe and Asia, as well as in workshops and showrooms and days of feeding and Spanish gastronomy, in collaboration with the Office of Export of the Meat of Spain (OECE), the
For the national market, are planned new editions of the campaigns in schools in Autonomous Communities, learning of workers of the distribution, professional of the catering or consumers in general, courses and contests of cut in schools of hospitality industry and kitchen.
Besides, goes apotenciar still more information to the consumer in nutrition, health and gastronomy and the knowledge and differentiation of the ham serrano, through the portal web, with initiatives like a contest of videos, to promote the interest by the ham serrano through the new technologies, the marketing viral and the social networks, boosting the direct contact and feedback with the consumers.
On the other hand, will follow the politics of control of quality of the ham serrano, so much in centres of production as in points of sale in Spain and in the outside through own inspections, to contribute to the improvement of the quality and the differentiation and increase the guarantee for the consumer. Also redoblarán the efforts in different scientific studies-technical of big sectorial interest, including, amongst other, the ending of the studies on useful life in different formats of presentation and on incidence of toxoplasma in ham serrano and a guide of interpretation of the new rule of labelled.
