The company undertakes new businesses related with the world of the carretilla and transforms his organisation to be more near of the customers and answer better to his needs

Ulma Carts Elevador, the main company that conforms the division of Services of Maintenance of the Group Ulma, has undertaken a process of adaptation to the new context of market, that has carried him so much to diversify his activities around the business of the carts in all his facets as to transform his organisation and his services to the new stage.

Between 2008 and 2012, coinciding with the period of recisión economic, Ulma Carts Elevador has realizar investments by value of 31,1 million euros, what results a good indicator of his firm bet by the competitiveness and the leadership in this segment of market. It is necessary to remember that the Group Ulma has the solid backrest of the Corporation Mondragón, the greater business group of the Basque Country and the seventh of Spain, with some near total sales to the 13.000 million euros (in the area of industry and distribution) in 2012 and a half staff by on, slightly, of the 80.000 employees. Besides, consistently with the principles that inspire to the organisation, is deeply committed, from his creation in 1984, with the technological innovation like main engine of his evolution. Another of the fortresses of an organisation like Ulma, fully identified with the cooperative movement, so much by his legal form as by the social philosophy that orients his activity, is the one of defence of the employment. Perhaps it was this characteristic the one who has done that the Group Ulma have a half staff of 4.353 employees in 2013, above which had a year before. And that it was also this commitment with the people the one who movilice the greater implication of the workers with the project and his growth. To this respecto, results interesting to signal that in the middle of the economic crisis deeper of the last fifty years, the wallet of requests of the Group have not left to grow from 2011.

At present, situates in the 135 million euros. Ulma Carts Elevador treats to answer with the distinguished changes to a situation of market that comes characterised by a considerable fall in the number of units sold and in which it predominates fundamentally the business of the rent, that concentrates today 41% of the total of operations. To do an idea of the contraction experienced by the business, suffice to say that the market of carts represents at present so only 45% of what arrived to suppose in 2007, with the problem added of the fault of financials that experience the companies. If to all this adds a greater competition between the distinct marks, that carries practically to difuminar the technological differences between them, will have a quite approximated picture of the current coyuntura of business. The process of adaptation gone on down Ulma Carts has gone through a diversification of his activity, that has carried him to create in the last new years synergistic businesses between himself and all they related with the world of the carretilla. The company has had always a clear orientation to the customer and to the understanding of his particular needs, what has carried him to convert practically in a collaborator of the companies to achieve maximizar his efficiency and logistical profitability.

With this same philosophy, the company has companies like Intruck, that is devoted on sale of carts secondhand to professionals. At present, this company, rooted in Alcalá de Henares (Madrid), has a stock of roughly 400 carts secondhand of different types and marks, and his half sale situates in the 600 units to the year. Another of his companies is Centroman, created in 1989 also in Madrid, specifically in Alcobendas, and centred in the rent and the service postventa, as well as in the commercialisation of carts new and secondhand. To these add others like Inoxtruck, specialised in the design, manufacture and commercialisation of solutions higienizables of transport (for the sector agroalimentario and laboratories of pharmaceutical industries, biomédica, microelectrónica and aeronautical sector component manufacturing sector component manufacturing, between other), and other areas of activity that centre his efforts, respectively, in the investigation and the development of procedures and applications for the regeneration of industrial batteries, with the possibility to concede franchises by all the world, and the distribution and sale of spare parts and consumables for carts elevador, machinery of public work and machines of cleaning. Simultaneously to this process of diversification, Ulma Carts Elevador has transformed his organisation and services to the new conditions of the market, and has done it with a double approach. On the one hand, with the end to connect better with the needs of the customer by the road to offer a complete service. And by another, by means of a put decided by the innovation in the sphere of the service, so much regarding the dispensación of a personalised attention, as to the offer of services of financials, with products very flexible and adapted, and the learning in programs of predictive maintenance to lengthen the life of the machines and improve the energetic efficiency. Regarding the services of financials, by means of USM Financials, Ulma Carts Elevador has launched a range of flexible products, that adapts to all the pockets, and that frees, largely, of contractual commitments to the customers. These can choose between financial products facts to his measure in critical variables like the length and the residual value or other standard modalities.