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Linde estrena imagen corporativa en el SIL2005Linde launches corporate image in the SIL2005
The company presents at press conference the new X series of shrink trucks.
On the occasion of his participation in the 2005 SIL, the company Linde Material Handling Iberian (Linde MHI) gave a press conference for specialized media in which presented the new corporate image of Linde and the new series X shrink truck range, symbol of new generations of Linde products with advanced technology.
The presence of Linde in the SIL 2005 has been the scene of the presentation in Spain of the new corporate image of Linde Material Handling. The core of this new visual identity, as well as a striking change of corporate shade of blue to red, is the commitment of Linde with values such as leadership, performance, technological development, quality and value for every need solutions. Vital, attractive and practical, the new image of Linde transmits all the vigor, energy and the reliability with which the company is facing future challenges.
The new image of Linde bet for innovation and a strong and recognisable international presence. In the words of Montserrat Trujillo, head of advertising and communication of Linde MHI, "for a company rich in tradition, quality and service, now is more important than ever to get a picture which puts our public values and the activity of Linde".
The press conference was the presence of the various speakers: Paul-Friedrich Drumm, Director General of Linde MHI, which conducted an economic analysis of the company in 2004 and the consolidation in the Portuguese market; Montserrat Trujillo, responsible for advertising and communication of Linde MHI, which presented the philosophy and the keys to the new image of the Organization; Salvador Andreu, responsible for major accounts, who discovered the characteristics of the new series X from Linde, and Jose Luis Serrano, who discussed the use of compressed Natural Gas (G.N.C.) as fuel for forklift trucks, the ecological alternative to Linde.
At the commercial level, developments of Linde at the SIL are the new models of retractable trolley series X: R 14 X, R 16 X, 17 X R and R 17 X HD, of 1,400 to 1,700 kg of load carrying capacity. The revolutionary design of this range has provided a superb ergonomics trucks, with double the space for the driver. The new models also have exceptional visibility for the operator thanks to its wide and exclusive range fixed mast up to a maximum height of 11.5 metres, a feature which enables to achieve high productivity in the most demanding operations.
Linde also introduced the new transpaleta electric T 20 SP, built-in driver, with unique features in the market. This model addresses several critical points in the other pallet trucks on the market: stability, traction and safety, by means of an advanced system of comprehensive driving. The T 20 SP allows an ideal driving position, incorporates the handlebar e-DRIVER, a precise and manageable helm of command, and is the only model in the market with proportional electric direction, a provision which allows to minimize the effort of the operator during various maneuvers. This pallet also requires less maintenance than other previous models through the CAN Bus of internal information system and its engine dust and water proof. Alternating current motor, includes batteries up to 625 A/h and 2,000 and 2,400 kg capacity.
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