Carrefour, Alcampo, Juan Fornés Fornés and Caprabo, winners of the prizes Platform of the Frozen products 2011
28 March 2012
Like this, the Platform rewarded the past 27 March to these companies in an act in Alimentary 2012, framed in the tenth anniversary of
Carrefour Has been the awarded in the category of Better identification of section inside the shop, by the combination of images that accompany to the available space and that contribute to an easy identification of the section. Likewise, it recognises the integrated cheese cheese decoration in the own section of frozen products, that differentiates of the rest of the image of the shop.
The galardón of Better linear has been conceded to Alcampo by his actions and tools to identify the different segments and families of foods frozen products, as well as for facilitating a clear distinction and visibility of his products.
In the category of Better information and signaling, the prize has been awarded to Juan Fornés Fornés, by the originality and implication set up in the campaigns of communication, as well as by the use of other media and own promotional actions.
Finally, Caprabo will collect the special prize MDC 360º by his maximum implication with the sector, after having realised actions miscellaneous in all his channels of communication.