This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Senseo de Marcilla y Philips supera en España los 100 millones de tazas de café consumidas
Senseo Douwe Egberts and Philips exceeds 100 million cups of coffee consumed in Spain
07/07/2011
July 7, 2011
Two years after its release in Spain the Senseo coffee pods from Douwe Egberts and Philips system has exceeded 100 million cups of coffee consumed. According to estimates by the company, every second prepared four cafes with a coffee maker Senseo at Spain. Part of its success is due to the over 7,500 points of sale between shops of proximity, supermarkets, Department stores and hypermarkets.
According to Marc Dujardin, director of Marketing for Douwe Egberts, "coffee machines from Philips Senseo sold in Spain are specific to this market, and most of the blends of coffee Marcilla Senseo have been developed by our local experts to meet the Spanish tastes in order to ensure that the consumer has an experience in line with expectations".
Douwe egberts Senseo has eleven varieties spread over three ranges: classical, origins and pleasure, whose recommended retail price is EUR 2.69. According to the company, only Cappuccino variety will have consumed from November 2010 more than 1 million doses.
The Senseo coffee pods and some system capsules Douwe Egberts Senseo variety mix.
