Dassault Systèmes Launches ‘Perfect Shelf', his new solution for the commercial chains

Dassault Systèmes (DS), specialist in solutions for the gestión of the cycle of life of products (PLM), design and maquetas digital 3D, launches a new experience of industrial solution for the companies of goods of consumption packed (CPG) and companies retail, designated ‘Perfect Shelf'.

This solution takes advantage of the modelado and visualisation 3D advanced to supply realistic visions of the corridors of the shops, —including shelves, fixed installations, products, lighting and promotional materials—, allowing that the process of design of the experience of purchase was significantly faster, with a greater scope and flexibility and to a lower cost. To the modelar the virtual shelves and resupply them with realistic representations in 3D of the products, based in photographies 2D, the marks and the traders can design effectively the baldas of the shelves, test the visual interaction with the consumers and combine the shelves with business indicators in real time that allow to take decisions informed.

Easy to use, this experience of industrial solution incorporates and connects digitally a lot of stages of business in the areas of gestión of sections and planning of spaces, like the introduction of new packages, the evaluation of categories, the trees of decision of the consumers, the review of assortments in context, available and adjacent materials. Besides, it adapts quickly the plannings of shelves to the specifications of each shop and help to the employees to execute these plans well ‘to the first'.

The quality in the placing of the products is a critical factor in the experience of purchase of the customers. So much the manufacturers of goods of consumption packed like the commercial chains want that all the consumers, in all the shops, find what look for and in the moment in which they need it, and that they can do it fast and easily. The experiences of pleasant purchase help to that the consumers go back one and again to his favourite shops.

For more information on ‘Perfect Shelf' and the rest of experiences of industrial solution of Dassault Systèmes for the goods of consumption packed and the retail, visit http://www.3ds.com/solutions/consumer-packaged-goods-retail/overview/.