This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Val Venosta introduce dos nuevas variedades de manzana en el mercado español
Val Venosta introduces two new varieties of apples in the Spanish market
20/09/2010
September 20, 2010
The Spanish market will be one of the priority axes for Val Venosta apples this season. Those responsible for the Italian firm will go to fruit attraction to make known the developments planned for Spain and strengthen its contacts with customers and distributors. Also, in order to continue to grow in this market, planned a series of actions for the 2010-2011 continuistas campaign with the release launched the past year, campaign which gave very good results to the Italian firm.
Val Venosta will announce their marketing and communication strategies, such as the introduction of new varieties to help increase the market share of the brand in our country, as well as to enhance its image among Spanish consumers. In this sense, although the Golden Delicius variety is the most sold in Spain, next year the share of the variety Gala will increase and varieties Pinova and Kanzi will be introduced.
