Conference on innovation in fruit growing on September 30 in Lleida
September 16, 2010
Innovation in the sector of fruit has been a constant in the past 50 years in which the sector has been adapted to the needs of the market by offering products and services demanded that he. In this process of continuous improvement there have been major changes in the productive, organizational structures and markets. The world has become small and our products are now present in many countries, but, on the other hand, we are also open to competition with the fruit that comes from outside. In this competitive environment, it is more important than ever to be pioneering and that both the companies as our production are consolidated and are valued as well as related international quality and innovation.
The day program has been structured into three blocks. In the first of these, Joan Bonany, director of the program of fruit tree of the Irta Mas Badia will talk about innovation in production and technological trends in the fruit growing sector. Then, in the second block, will be presented two innovative success cases in marketing. Finally, the third block counts on the participation of j. Miguel Flavián Erlac, responsible for fresh products of the Spanish Association of encoding commercial (Aecoc), who will deal with the issue of changes in the perceptions of consumers and buyers of fruits and vegetables.