This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at A dos meses de su celebración, Fruit Attraction alcanza 428 expositores directos
Two months of its celebration, Fruit Attraction reaches 428 direct exhibitors
30/08/2010
August 30, 2010
In the final stretch of its marketing Fruit Attraction, the Professional fair of the Sector of fruits and vegetables to be held in Madrid, from 20 to 22 October, has already confirmed the participation of 428 exhibitors, of which 81 per cent corresponds to production companies and 19% in auxiliary industry. Increasing the participation has also represented a growth of the exhibition area contracted to, for the time being, the 10,600 square metres NET, 43% more than in the previous edition.
The Organization of the show, consisting of Ifema and Fepex, has achieved these results overcome one of the objectives that arose at the beginning of the marketing of the second call of the fair: reach the 10,000 square meters of exhibition, while approaching one of its goals: bringing together 450 exhibitors, a purpose that, in all likelihood, be achieved in the two months remaining until the opening of the contest.
The success of the 2009 call has been, without doubt, crucial to ensure that a high percentage of participants in this first edition are present again in 2010, as well as an extraordinary letter of introduction for new exhibitors. In this sense, the second edition of Fruit Attraction has incorporated several companies of autonomous communities which were not represented at the last call, among others, Castile and León, Navarre, Basque country and Valencia.
Increasing the representation of the Spanish regions gives fair greater weight in the National fruit and vegetable sector, and to gradually also grows its significance in the international market with the participation of companies from AlgeriaArgentina, France, Italy, Mexico, Netherlands, Portugal, or Sudan, among others.
