The hiring of Fruit Atraction space grows 20%, with respect to the previous edition

To six months of the celebration of Fruit Attraction 2010, the fair of fruit and vegetables, the contracting of space by part of the display units has increased 20%, in regard to the total space hired of the edition of the year 2009. This shows some excellent perspectives of participation and growth, in opinion of the committees organiser and adviser of the fair, gathered the past 13 April. During the meeting, both committees also approved the program of parallel activities for this second edition. Likewise, it valued , of positive form, the planned participation of the sectors of Andalucia, Murcia, Valencia, Extremadura, Catalonia, Aragon, Canaries, Madrid, The Rioja, Castile-La Mancha and Galicia and the important participation of the producing sector trading company, that represents 80% of the committed space. The contest is organised by Fepex and Ifema.

Besides, during the meeting of yesterday, the committee organiser also approved the program of the activities paraleladas of this second edition, that will have, as in the edition 2009, a double slope: on the one hand, they will celebrate technical days related with the subjects tied directly with the production and the commercialisation in the sector hortofrutícola and, on the other hand, performances oriented to the promotion of the consumption of the fruit and vegetables. Likewise, the committee organiser approved the proposal of technical days of Fepex, oriented to improve the competitiveness of the sector hortofrutícola and his position in the markets. They will develop three technical days during the three days of fair: the regulation and organisation of the sector of fruit and vegetables in United States, included his relations with the big distribution; the modernisation of the exploitations of invernadero and the improvement of his energetic efficiency, including the cogeneration and the reforzamiento of the collaboration between the sector and the centres of technological with the end to accelerate the innovation in the exploitations and in the commercialisation in origin. The performances oriented to the promotion of the consumption will develop under the name of Fruit Fusion, to the equal that in the previous announcement, and in this occasion will centre in the celebration of a gastronomic congress of fruit and vegetables for the channel horeca. In the parallel activities there will be a third group of activities that will frame in the designated forum of innovation, in which the participants in the contest will be able to show his products, services and novelties. Finally, Fruit Attraction 2010, will have of a program of invited international, that pretends to be a commercial tool for the display units and will allow to invite to 400 managers of the international distribution.

The main aim of Fruit Attraction 2010 is the consolidation of an instrument of effective promotion of low cost for the group of the sector hortofrutícola. In this occasion, the concept ferial will be the same that in the first edition, with a modular format that looks for the maximum profitability for the expositor in a moment of strong economic recession and that allows to save until 300% of the cost of a stand with free design. Of face to the next announcement, Fepex and Ifema foresee some 450 display units, 28% more than in the edition of the previous year.  Like novelties stand out the transfer of the pavilions 1 and 3 to one wider: the pavilion 10. Like this, will be able to unify , in an alone space, the offer of producers and of the providers of goods and services.