Solfer: Cecofersa + Coarco + Coferdroza
1 March 2012
Yesterday day 29 February, took place the presentation to providers of the bases and aims of the agreement materialised by
The presentation has taken place in the Hotel Watched of Madrid and has had the assistance of more than 300 providers. The act that began with the presentation of the new image of Solfer (‘Solutions for ironingingmongeries') had the introduction of the president of Coferdroza, Manuel Tomás, that gave step to the interventions of David Martínez Of Bathrooms (director manager of Coferdroza), Balbino Menéndez (general director of Cecofersa), Juan Ignacio Pérez-Nievas (director manager of Coarco), that went the managers to give to know to the assistants the bases of this new agreement.
The image of Solfer bases in the sun, known by all, that symbolises the life, the strength, the ecology, the hygiene, the confidence, the leadership, etc., is cream of the philosophy of the new group and will be the conductive thread of this new agreement.
Like this is cream Solfer, with 792 points of sale that cover the whole of the national territory and Portugal to hands of three companies leaders: Cecofersa, Coferdrosa and Coarco.
Manuel Tomás headed to the present providers to appreciate his assistance, as well as for reflexionar, from the point of view of the company of ironingingmongery, what supposes in the current moment the importance to collaborate between companies and the need to look for new ways and opportunities backed in the illusion, experience, the confidence and the mutual effort.
David Martínez Of Bathrooms was the attendant to explain to the presents the first steps of the agreement, given in July of 2011 until the actuality and that are based in the complementarity of the three companies, the personal and professional growth, the adaptation to the change and the research of new opportunities. A business project whose put is to lead the traditional market of the distribution of Ironingingmongery and Industrial Supply of Spain and Portugal, based in centralising efforts to reduce costs, obtain greater income and generate new models of expansion and growth. All this backed in the centralisation of shopping, marketing, logistical and services.
From January of 2012, date in which it approved the Strategic Plan and of Business until today, Solfer already has begun to negotiate with some providers, has extended the logistics to Madrid and has realised a first draft of his three future chains of sales: Ferry Plus, Ferry Pro and Ferry Shop.
Balbino Menéndez spoke of the potential of the new group, of the current reality and of the distinct ‘Solutions' that Solfer contributes to his companies: a national coverage with 792 points of sale delivered in all the geographic areas of Spain and Portugal with a skilled distribution and generalista and with logistical platforms in Saragossa and Tenerife.
Appointed also the distinct ‘Solutions' that contributes to his customers, with three new commercial concepts oriented to the urban ironingingmongery and of vicinity —Ferry Plus—, to the industrial supply and professional —Ferry Pro—, and to the improvements of the home and decoration —Ferry Shop—. In addition to the ‘Solutions' in new technologies: virtual shop, program of exclusive management, electronic exchange of data and download of files and prices; ‘Solutions' in marketing: campaigns, brochures, catalogue or exclusive events.
