The 'Ferroforma wishing everyone'... now opens its doors
on March 11, 2011
For this reason, what will be the 19th edition of Ferroforma, international fair of hardware, meet the manufacturers, distributors and professionals that make up the chain of industrial supplies and products ferreteros, specific and related to all industries and professional users. Next to it will be too, and since 2004 simultaneously, the 4th edition of Bricoforma, international fair of DIY, a proposal which offers a special room dedicated to the specific products for the 'new domestic hardware' sectors and DIY Center.
Broad participation, both Spanish and international
According to figures published by the Organization, nearly 500 exhibiting companies from 26 countries have already confirmed their participation in Ferroforma-Bricoforma 2011, "in a key year for the development of strategies and business operations", the show is presented as a decisive and renewed appointment and with a focus more connected to the needs of the sectorfollow the message of his campaign slogan.
As we explained Fernando Bautista, Chairman of the Technical Advisory Committee of the salon, all fairs "should reinvent itself (...)" "after the situation that we are living, they will be economic only which contribute something at a reasonable cost". What explains the efforts made by the fair to adapt to the needs of its exhibitors.
Thus, while a favorable price policy and new forms of funding has encouraged the recruitment of exhibitors, the incorporation of the end-user, programmes of international buyers and 'packs' of promotion staged campaign to visitors.
For these, moreover, have also arisen the holding of follow-up activities, in different formats, with workshops for ferreteros and 'users' of tools and other hardware products. Lectures, round tables, analysis of case studies of business success in hardware and demostraciones-concurso to workshops for repair of vehicles and the installation professionals are some of these proposals.
Also, this 2011 edition also has the participation of important firms of the hardware, DIY, and the industrial supply, reaching a volume of foreign participation this year amounted to 51%.
In this way, the sample of products and services from Germany, United States, France, India, Italy, Japan, United Kingdom or Taiwan, among other many markets, certify the external projection of the pageant and its value as a platform of support for internationalization.
By geographical area, Spain concentrated 49% of the offer, while for European countries to 31%, America 5% and Asia and rest of the world 15%.
Respect to the classification, main areas-, according to their corresponding percentages of participation – are those of manual and electric tool (28%), labour protection and industrial supplies (23%) locksmith and fittings (14%), hardware and home (13%), fixings and supplies for the construction (10%), decoration, equipment, lighting, and Garden (10%) and services (3%).
Successful businesses in times of crisis
10 of the best business hardware and Spanish industrial supplies will explain their success cases in Ferroforma-Bricoforma, exposing those models thanks to which are dodging the crisis with solvency and even gaining market share. To date have confirmed their participation responsible for Agusti CM (Gerona), hardware Ortiz (Madrid), Madriferr (Madrid), SIFRA (Irun), industrial supplies (Guipúzcoa), commercial Calpe (Alicante), Redondo and García (Madrid), GSI. Group Sumifer (Pontevedra), Cecoshop, Morón de la Frontera (Cádiz), hardware Ferri (Alicante) and group FT (hardware aunts) of Lanzarote.
New forums of analysis and practical activities
Precisely because of the current situation of the market, and the changes taking place in it, the professionals of the sector demand, more and more, spaces for the analysis and opportunities for the most direct practical knowledge. Organizers of Ferroforma-Bricoforma, aware of this, attempts to respond to this need with the programme of meetings and follow-up activities envisaged, aimed at ferreteros and end users.
Thus, first and foremost, ten of the best business hardware and industrial supplies from the country will explain their success stories, exposing those thanks models which are dodging the crisis with solvency and even gaining market share. In addition, a day will be devoted to logistics, identified for some time as an area of critical improvement within the sector, with an increasingly decisive influence on the cost savings.
On the other hand, the cross-sectoral communication and new information technologies also have an own section. In addition, is expected to carry out practical demonstrations and even contests in which call for repairers of automobiles, electrical equipment installers, telecommunications, air conditioning, heating and plumbing, and industrial maintenance companies to show the latest trends in hand tools and electricalCourt, abrasives, adhesives, material protection, welding and other products, and the best brands in each category.
This participatory aspect is also encouraged in Ferroforma-Bricoforma 2011 through other forms of interviews and 'networking'.
Demonstrations for end users
Both professionals in the repair shops for vehicles such as the installation daily use products of hardware, but do not have enough forums to update their knowledge in this area.
Ferroforma-Bricoforma responds to this need by organizing practical demonstrations and even contests in which convened to repairers of automobiles, as well as installers of electrical equipment, telecommunications, air conditioning, heating and plumbing, and industrial maintenance companies to show them the latest trends in hand tools and electricalCourt, abrasives, adhesives, material protection, welding and other products, and the best brands in each category.
