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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista a Marta Omedes, gerente de AFEB
"Ferremad is the opportunity for networking in the unique setting of Ifema"

Interview with Marta Omedes, AFEB Manager

Drafting Interempresas29/09/2010
On October 26 was opened in the second edition of the Salon of the hardware and supplies industrialists, Ferremad 2010. In the absence of one month to take place, the fair already has become the reference in its sector by capacity of call and bring together the support of the main associations of the market. It is the case of the Association of Spanish manufacturers of DIY and hardware, Afeb. His Manager, Marta Omedes, bet by Ferremad as a meeting place which boost the market hardware and strengthen relations with the participants of the distribution.
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How has completed the financial year 2009, in economic terms and what prospects have for 2010?

According to our data, the sector took a fall in 2009 10% approximately, although we have begun to notice a slow recovery in the first quarter of 2010, registering the first positive data. With respect to the medium of payment term, the market suffered an increase of 13% in 2009 with respect to the previous year, having also noticed a slight recovery (3%) in the first quarter of 2010.

"The consumer is more cautious in their purchases but also more eco-friendly"

What are the main challenges of the business hardware and industrial supplies?

The main challenge of the companies represented by Afeb is to grow, as you would any business. We know that a difficult task given will be the current economic situation, but it will not be impossible if we consider data from the first quarter of 2010, clearly positive, and supported with what is happening in the countries around us, where we see that the recovery is more sustained.

Surely we will have to be more attentive and diligent about conduct our business and take into account the demands of the consumer that, according to the figures given in the last Congress of Fediyma, is more cautious when it comes to shop but also more environmentally friendlygiving more importance to lasting and sustainable products.

What does represent the interests of the hardware sector and industrial supplies the celebration of Ferremad 2010?

Ferremad 2010 is an opportunity to present our products and make networking in a unique setting such as the Feria de Madrid. In addition, Afeb we believe that the Spanish trade fair landscape is overly broad.

"From Afeb we consider that the Spanish trade fair landscape is overly broad"

What activities or workshops is planned organized within the framework of the fair?

The Association raises a Conference within the programme of activities of Ferremad, which analyze the changing consumer habits after the economic crisis.

Why should exhibit companies / visit to the professionals, in Ferremad 2010? How do you view the coincidence of the event with the main Spanish industrial exhibition Matelec 2010?

Companies are exposed in Ferremad to present our products at a fair which may have an exceptional access most of our clients. Without a doubt, the Afeb Association appreciates very coincides with Matelec, which will lead to synergies between both fairs.

Related Companies or Entities

Asociación de Fabricantes de Bricolaje y Ferretería

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