No palliative and with total conviction

Thus was submitted to the Advisory Technical Committee the celebration of the tenth eighth edition Ferroforma and since 2004 Bricoforma, Ferroforma/Bricoforma 2009 is ready to endure and succeed the crisis affecting the industry, with hearings in Ferroforma 2012. This edition will be the following, strengthened and renewed, and with all the thrust of a leading trade fair. Leader in terms of exhibitors: 776 companies represented at 602 stands and an occupation of 53,000 square meters in halls 1, 3 and 5 of the Bilbao Exhibition Centre and leader with regard to visitors, with an inscription, to March 10, 29,500 visitors, 1,000 more than in the previous edition on the same date.

"Are those who may be", announced by director of the pageant Angel Pereda: "very notable companies were registered and given the current economic situation, for all known, have had to cancel at the last minute". This has meant a hard loss to the initial balance of the fair, which in addition has been an increase of foreign participation, which is 65%. They are represented as exhibitors, countries around the world, mainly of Germany, Austria, Belgium, Canada, Denmark, Slovenia, Italy, France, Slovenia, USA, United Kingdom, India, Ireland, Japan, Poland, Portugal, Switzerland, Taiwan, China (with a drop of 25% over the previous edition) and Turkey.

A total of 29,500 registered trade visitors, 1,000 more than in the last edition

Ferroforma in its last edition.

The main areas, according to their corresponding percentages of participation, are the of supply industrial, construction and employment protection (24%), hand tool (23%), hardware stores and home (16%), locksmith and fittings (11%), decoration, lighting, equipment and Garden (10%), fixation (7%), machinery for wood electroportátil (7%) and services (2%). Thus, activities grouped under the brand name 'ferroforma' will be 65% of the set while that Bricoforma aglutinará to the remaining 35%. The international appeal of the event in 2009 has been reinforced by the creation of the card Exhibitor +, an initiative developed jointly by Bilbao Exhibition Centre and the Kölnmesse that benefits exhibitors registered at both pageants.

Members of the técnico-asesor of Ferroforma Committee.

They have with around 29,500 visitors registered, in addition to 220 from foreign buyers from 37 countries that have already confirmed their presence, including representatives of EDRA and the Eurocraft group. With regard to action, started in May 2008 and have been made among others, campaign of telemarketing nationally and southwest of France; promotion through 13 national officers and 8 foreigners (as well as having him support of the network of SPRI and some commercial offices abroad); monthly shipments of information updated via fax, e-mail and postal mail; 'sale' of the dossier of advertising among the exhibitors (more details on this topic in the Act); agreements with various national purchasing groups and aliens (some of which present with stand, in addition to organize meetings or assemblies during the fair).

On the profile of visitors, the assistance of groups and associations of buyers as group locksmith, Cecofersa, Ancofe, Fergrup, Fercodis, Gremi Ferreteros of Catalunya and Leroy Merlin is confirmed at the national level. "The support of these groups constitutes one of the great values of this call," said the Committee, Angel Pereda. Internationally, in addition to possessing themselves of the BEC and the collaboration of the SPRI agents, marketing network has been expanded through specific channels of the Kölnmesse at different European, American and Asian countries. The last capture of domestic visitors is planned by the major media general and economic, with campaigns in 32 national media, with its special supplements on Ferroforma/Bricoforma.

"The sector becomes to find, we discuss potential points of improvement, we can discuss various points of encounter and, why not, misunderstandings." "We are United in the bad times as what we were in the good, which, undoubtedly, will return."

"It will be a great event - Announces Jose Miguel Corres, director-general of the BEC - because the sector becomes to find, discuss potential points of improvement, we can discuss various points of encounter and, why not, misunderstandings." "We are United in the bad times as what we were in the good, which, undoubtedly, will return."