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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Yudigar en Ferroforma 2009

Ver más artículos sobre: Report: Ferroforma 2009

Pavilion 5, stand I-31/J-32

Yudigar in Ferroforma 2009

09/03/2009

In the last edition of Eurobrico 2008, Yudigar presented the development of a new concept store focused on retailers of DIY and hardware stores of small surface (about 150 square meters of total area), where the optimization of space of exhibition and saletogether with the atmosphere of the shop are basic factors for the profitability of the business. With the desire to expand its range of solutions, Yudigar, for this 2009 Edition of Ferroforma and an area of 225 square meters, presents more news of this innovative concept, which was so well accepted.

The company introduced the concept during the previous edition of Eurobrico.

Exhibition furniture is manufactured with p.25 and systems rack combinable a.r., completed in innovative finishes and accessories to facilitate the correct implementation of the exposed merchandise. This concept store has been developed since multidisciplinary coordination of our departments of marketing, concept and design, visual communication and sales, with the managers of DIY and yudigar hardware products. To achieve a correct presentation, has worked in the distribution of space and the customization of the image, since the creation of the fictional brand ' brico shopping - concept', until the introduction of the consumer product, passing through all phases of the development and implementation in place of a full commercial project. the goal: create a unique and differentiated, commercial space that optimizes all the space for sale and is comfortable and pleasant for the consumer, encouraging him to return.

Innovation applied to Brico Shopping - Concept:

• UP Rack: plug-in developed for linear Rack A.R. combinable, which consists of one lane, adapted to the first crossbar, whereby a staircase along the linear slides. In this way the access to the stock, at the top, is easy and comfortable.

The system is designed for small shops where there are few products large and bulky, avoiding dependence on a lifting machine for the replenishment of the linear from the superior stock. The recommended maximum height for the implementation of the concept is 3,00 m limit for the A.R. Rack, for reasons of functionality and security, and 2,00 m for the linear integrated in it.

The depth recommended to work with this system of implantation is 400 to 500 mm and 600 mm rack Depending on whether the linear is mural or gondola, to facilitate the tasks of replenishment and handling of goods.

• Estore 'covers-stock' with atmosphere: the usual elements are generally used: printed funds, forex, vinilos… but, for the top from the shelf of exposure until the end of the Rack, the proposal of innovation consists of a retractable banner estore, with printed imagesas a basis for visual communication in the store that, at the same time, hide the stock stored at the top of the Rack. The estore is manageable, for its winding, a height of 1.80 m from the ground, which allows access easily to the top for the replenishment of goods (from the staircase).

• Gondola for faucets and bathroom accessories: based on P.25 system, proposed by the latest trends in commercial equipment for home products, enhancing and making more attractive exposure of the product for sale. The combination of materials and finishes in its construction is one of the most innovative features.

All the Brico concept - Shopping is a proposal for innovation for the small establishment of DIY and hardware: ultimately, Brico Shopping - Concept, collects much of the know-how of our commercial and technical teams, and offers innovative solutionspractical and aesthetic for last generation facilities.

1. Optimal introduction of products: maximum utilization of the commercial space. Hidden warehouse in the sales room.

2. Office furniture and accessories: multiple possibilities for the presentation of the products. The standard range of the market: the accessory suitable to each case. Combined light rack. The best ally in capacity: load and volume.

3 Points for the promotion and signaling: information is integrated in the furniture, headers or linear. Well-defined spaces of promotion.

4. Visual communication: integral development that includes the creation of the image and communication at the store. Customization and differentiation.

5 Concept and design: current trends in the sector implemented in all the components of the store.

6 Materials and finishes differentials: innovative, with its own personality.

7. Adaptation to the exposed product: the product is the star, everything revolves around him.

8 Setting and corporate identity: create a unique environment that is fixed in the mind of the consumer.

9 Functionality and versatility of the set: visual communication perimeter, on furniture, complete the decoration and is invisible to the store within the store space

10 Points of attention, service and collection: multiple possibilities to facilitate the process of care to the consumer.

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