The University of Deusto presents the book ‘The Method of the Case EGA Master'

The past 12 December the University of Deusto presented the book written by Luis Alberto Aranberri ‘Amatiño' ‘The Method of the case EGA Master'. Luis Aranberri is a referent of the Basque journalism, in the company, in the culture and in the politics. The prologue of the book has been written by Pedro Luis Uriarte, authentic eminence of the world of the politics and the financialss, the one who went the first Adviser of Economy and Inland revenue of the first Basque Government, and during the period 1994 -2002 Adviser Delegated of the BBVA.

The book has been published by the University of Deusto, founded by the Company of Jesús. A good part of the main employers, bankers and lawyers of Spain have gone through his classrooms.

The act, that was presented by Guillermo Dorronsoro, dean of the Deusto Business School, and Josu Jon Imaz, president of Petronor, had the assistance of diverse personalities like the General Deputy of Álava, Javier of Andrés; the Deputy of Inland revenue, José Zurita; the president of Kutxa Bank Mario Fernández; the general secretary of Confebask, Nuria López de Guereñu, or the Deputy mayor, Idoia Garmendia.

Iñaki Garmendia, president and founder of EGA Master, reviewed the history of the company and desgranó the keys of the success: innovation, internationalisation, horizontal integration like method of manufacture, orientation to the customer and a human team solid, committed, very formed and motivated.

With this book on EGA Master, Deusto Business School initiates a payment on cases of business success.

The book will be published in addition to in Spanish and Basque, in English, French, Portuguese, Chinese, Russian, Arab, Japanese, German, Italian and Hebrew.