This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at La importancia del mundo virtual en el negocio de la impresión

The importance of the virtual world in the business of the impressesion

21/05/2012

21 May 2012

Photo of family of the happened Meeting of Associated of Aseigraf.

The Business Association of Graphic Industries of Andalucia (Aseigraf) celebrated the past 18 May the V Meeting of Associated, in which desgranaron the details of the Drupe, the most important congress of the graphic sector in the international field. The director of the Technological Institute and Graphic Cutwater, Aurelio Mendiguchía, saw in the event “a brutal economic power”. “A thing is the graphic sector and another very distinct the coyuntura economic. Our guild Is restructuring and readjusting. The paper does not go to finish, but it goes to transform”, affirmed the expert. However, 38% of the companies of this area have disappeared in Spain in the two last years. Andalucia supposes 18% of this loss (80% are microempresas) and, according to the forecasts, could arrive to 25% in the short term.

Mendiguchía Puts of relief the importance of the virtual world in the business of the impressesion: “It Is necessary to generate an application so that any citizen can print something easily from his mobile telephone or from his tablet. It is necessary to split of the digital to take out party of the graphic sector, but the business has to think it the employer. We are in an industrial world very interesting, but it is necessary to put effort and look for solutions to take advantage of the global world in which we live”.

By his part, the president of Aseigraf, Antonio Lappí, aseveró that, after Drupe, has given account that “half world is in crisis and the another half is not it”. Once again, the maximum leader of the association appealed to the union to do the strength, since “the collaboration has to begin by the detection of a need”. Lappí Adduced that the fusions between graphic companies are optimum resources “if it exists an economy of scale and some sinergias that can rentabilizar ours machines. We have to be more fearless, braver. The solution is not in the future: it is today. They exist documents of confidentiality to work of form colaborativa”. Besides, it stood out the importance to sell “something more than the price”.