Today, day 27 June, the living room of acts of the
ICEX receives a day in which they give to know two studies, by part of the
Spanish Observatory of the Market of the Wine (OeMv) in collaboration with the Institute of External Trade (ICEX) and other institutions and organisations of the sector. The first of them does reference to the perception of our wines in United States, in general and in his 15 main importing states, in particular. The second studies the construction of the prestige and recognition of our wines in countries like Brazil, China, Russia, EE UU and United Kingdom.
In concrete, the work on the health of the mark of Spanish wines in EE UU, to charge of the company GfK, updates and expands the survey realised two years ago by the OeMv with global information on the situation of the Spanish wines in the North American market, and specific on his degree of notoriety and recognition, our regions and varieties in the 15 North American states that they are the main consumers and importing of international wines.
At the same time, the increasing worry of the sector vitivinícola Spanish for generating value in the world of the wine has carried to the execution of a specific project centred in the analysis of the elements that can help to improve the prestige of our wines. For this the consultora Wine Intelligence is finalising a rigorous study in three of the countries with greater future projection, as they are Brazil, China and Russia, as well as in two of the most important nowadays: EE UU and United Kingdom.
In the same day participates the Ministry of Agriculture, Feeding and Environingingment (MAGRAMA) to inform on evolution of the application of the measure of support to the promotion in third countries with bottoms of the OCM, as well as with the intervention of ICEX in a debate on the needs and problems for the internationalisation of the Spanish sector of the wine.
Photo: Carlos Koblischek.
