The Purple Garlic of The Pedroñeras gives to know in 20 supermarkets of Madrid and Castile-La Mancha

The Geographic Indication Protected (I.G.P.) Purple Garlic of The Pedroñeras (Cuenca) presented, the past 8 June in main Cuenca, his data of production of the current campaign with 3.200 hectares of crop inscribed and a potential of 24.000 tonnes. As it explained the technical director of the I.G.P. Crumple Dwelt of The Pedroñeras, Juan Martínez Bravo, “the  challenge now is to increase the volume of commercialisation of garlic controlled and labelled with the marchamo of quality of the I.G.P.”.

In the presses conference offered by the new president of the I.G.P., José María Pacheco Izquierdo, to the one who also accompanied the salient president, José Suárez, gave to know the distinct promotional actions and of diffusion that sets up the I.G.P. during this exercise.

Photo: I.G.P. Crumple Dwelt of The Pedroñeras.

In this new career of the I.G.P., initiated in the year 2010 with a new Managerial Board, the Association of the Purple Garlic of The Pedroñeras has proposed be more present in the market, and for this from finals of the past year 2011 have realised promotions in a veintena of points of sale of supermarkets of the chains And – Leclerc and The Despensa, in Madrid and Castile-La Mancha.

These promotions consist in explaining directly to the consumer the peculiarities of the Purple Garlic of The Pedroñeras, and give him with a stock exchange that contains an useful peel-garlics, an explanatory triptych of the I.G.P. and a librito of recipes of kitchen of the known cook Manuel of The Bear, in addition to two heads of garlic.

The next month of October, the I.G.P. Crumple Dwelt of The Pedroñeras will be present in which it has consolidated like first national event of the sector of the fruit and vegetables: Fruit Attraction that celebrates in the IFEMA of Madrid.

Also in this year, the I.G.P. Crumple Purple promocionará this indispensable condiment of the kitchen and Mediterranean diet in the traditional Market of Santa Caterina of Barcelona and in the Market of San Miguel of Madrid, closing the year with a central act headed to companies of the distribution that will carry out predictably in the month of October of the hand of the restaurador Adolfo Muñoz in the Palace Cibeles of Madrid.