Fruit Attraction Reinforces his international promotion in Portugal

Fruit Attraction, the International Fair of Fruit and Vegetables that celebrates between the 24 and on 26 October in Madrid, participates in the day 'Iberian Market: Sinergias? Strategies and internationalisation?' That celebrates in Lisbon, Portugal. The conference is promoted by Portugal Fresh, the Association for the Promotion of Fruit, Legumes and Flowers of Portugal, and the Market Abastecedor of the Region of Lisbon, the MARL, to show to the professionals of the sector hortofrutícola lusos the opportunities that offers the Iberian field, and the strategies that can develop in some surroundings of global and demanding economy.

In this context, María Martínez of Velasco, commercial director of Fruit Attraction pretends to underline the advantages that generates the fair organised by Ifems and Fepex that, in only three years, has turned into one of the appointments of reference for the international sector. Between other characteristics, the simplicity of his format of participation allows to the professionals obtain the maximum profitability and go in in contact with the main representatives of the channel of distribution of all the world. Likewise, it constitutes an extraordinary opportunity to improve the business in the Spanish market, of the that Portugal is already the second provider of fruit and vegetables, representing his imports 9% of the total.