This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Fruit Logistica no nota la crisis y ofrece nuevas oportunidades a productores de todo el mundo
The greater international living room of horticultural products repeated the 56.000 visits of the previous year, pertinent of 139 countries
Fruit Logistica Does not notice the crisis and offers new opportunities to producers of all the world
Fruit Logistica fulfilled again all the expectations of the mundillo international of the sector hortofrutícola. The presence of the most stood out leaders and professionals of the sector and the notes that in the surveys gave display units and professionals referring to the development of the fair, together with the record of display units, enhanced this summit of the trade hortofrutícola that celebrated in Berlin of the 8 to 10 February.
Stroll by the pavilions of the enclosure ferial berlinés was to do it by corridors that exploded of colour and of visitors with anxieties to know the last novelties of the sector. Like the past year, more than 56.000 pertinent professionals of 139 countries informed on products and services of all the logistics of the sector, reaching the foreign participation (visitors), 80%. Display units And professional ensalzaron unanimously the profitable contacts that had been supported by big producers of fruit and vegetables, retail and importing trade and exporters.
Christian Göke, executive director of Messe Berlin comments in this regard: “Fruit Logistica plays in a league of own honour. For the sector, the fair is the platform of marketing more important of the world in which relate and incentivar new businesses. In spite of the known economic crises by which cross a lot of countries of Europe, and that influence in the development of the event, the fair kept his very high level of previous years. The internacionalidad of the fair, the panoramic global that deploys the market in the exhibition of products and the high competition of the representatives of the sector do of Fruit Logistica a product Premium of the class To”.
With the greater participation registered to date, presented in more than 112.000 square metres 2.537 display units of 84 nations
With the greater participation registered to date, presented in more than 112.000 square metres 2.537 display units of 84 nations, exhibiting a complete range of products and the most complex logistics that ensures the supply of the consumers with fruit and vegetables cool in any period of the year and in any place with the best of the qualities. The foreign participation of display units reached the 90 percent. In parallel with Fruit Logistica celebrated by fifth time Freshconex 2012, the only monographic living room for the commercialisation of the products designated suitabilities of the sector hortofrutícola. Some 80 display units of 15 countries presented his products and services and gave by very satisfied with the development of the fair.
Display units And visitors highly satisfied
One of the main aims when participating in this Fruit Logistica was, to trial of the display units, the representative effect, the relation with the customers, the research of new contacts and the information to the professional public. These aims fulfilled widely. A third of the display units indicated to have presented in the stand ferial some innovation or recent development of his already known products. 88% of the display units valued positively his participation and commercial success in the event ferial. Although it was not paramount the signature of agreements, almost the half of the display units indicated that they had achieved commercial operations during the contest. Besides around 85% trust that the businesses derived of the fair will result satisfactory or very satisfactory. In consequence, 87% of the display units had an excellent general impressesion and very positive of the edition of Fruit Logistica of this year.
Turkey was the the country invited of Fruit Logistica 2012.
The professional public that attended to the appointment in Berlin was characterised by his cut marcadamente international and by the high competition and power of business decision. The professionals come of the foreigner surpassed 78%, arriving to the German capital mainly professional of European countries (75%), 9% of North America, 8% Africa, 6% of Asia and 2% of Oceania. The professionals appeared in Fruit Logistica to establish new contacts and to find also new representatives and distributors for his products, know the last novelties and observe the market and the competition. They interested mainly by fruit and cool vegetables, by packaging and machines of manufacturing, manufacturing and packed of products. The professionals identified in first term like producers of fruit and vegetables, representatives of businesses of import and export and of the trade wholesale or retail.
The quality of the professionals, regarding his power of decision, kept to the same level that in previous editions. They occupied a managerial charge in his companies three fourth parts of the same, that identified like directors, managers, apoderados or bosses of department. The same percentage of this community indicated that they influence directly or exert his influence in the strategy of purchase or acquisition in his respective companies. The professionals ensalzaron the wide range of the assortment offered in the fair. The commercial result of his visit was described by the majority of the professionals, 98%, of very satisfactory. 83% established new commercial contacts. More than a third of the professionals declared to have realised transactions during the event ferial, and 78% trusted that the contacts established in the living room would concretise in back commercial operations. Almost all the professionals ensured that they would recommend to his friendships and mates of profession the visit to Fruit Logistica.
The next edition of Fruit Logistica will take place of the 6 to 8 February 2013
The Spanish producers do not are missing to his appointment with Berlin
In spite of the cold and of a lower influx, or at least that was the general impressesion of the display units Spanish, not going to Fruit Logistical does not go in in the plans of the majority of companies expositoras of our country. Although Fruit Attraction, the another big fair of the sector in Europe that is winning terrain to Fruit Logistica edition after edition, many can not allow the luxury of not assisting to the appointment of Messe Berlin. As it remembered Clara Aguilera, Andalusian adviser of Agriculture, “Germany is a country that wants us, is the importing elder of our vegetables, and can not be missing to a so important appointment like Fruit Logistica”. Aguilera visited Berlin for promocionar personally the industry hortofrutícola Andalusian, to present Expo Agro, and to give a conference in which it defended the trazabilidad and hygiene of our vegetables, after a year, the 2011, in which they had put in doubt precisely in Germany many of the qualities of our products owing to the so denostada 'crisis of the cucumber'.
The 18 was one of the two busy pavilions only and exclusively by display units Spanish.
Murcia, Catalonia, Aragon or the Valencian Community also had big spaces of conjoint exhibition, in which they situated the majority of the 276 display units of our country that attended to Fruit Logistica. Instead, other companies, like Bollo, Kings Gutiérrez, Huercasa or Trops situated in other pavilions with the aim to differentiate and to mark his clear bet by the internationalisation.
The Prize FLIA 2012 was for the sweet pepper 'Angello'
Although all had the hopes put in the boniato roasted of the company sevillana Field Rico, only Spanish candidate between the ten finalists, the truth is that the challenge was very difficult. “For us already it is a pride have arrived until here, all what avenges will be a prize added”, recognised Richard Gauthier, director of Export of Field Rico, minutes before that they knew the winners.
At the end for anybody happened careless the powerful campaign llevar during all the fair by Syngenta Seeds with his sweet pepper without seed 'Angello'. And like this it confirmed it Gerhard Lamuse, director of Fruit Logistica, the last day of fair with the delivery of the prize like winner to the multinational. His form remembers to a cone or piquillo, has some ten centimetres and weighs until some 30 grams each one, when biting it is crujiente. The pepper Angello is an excellent source of vitamin C and cultivates in Spain, Israel and Holland, commercialising in bolsitas type snack. “I am very proud by the prize obtained here”, commented the cultivador main Angello, Benny Nir, of Israel, when receiving the galardón. “I want to appreciate to my collaborators and managerial his effective support in the development of this fruit”. Second, elected by the professionals that participated in the vote, heaved the interactive web page 'Lovemysalad.com' of the company Rijk Zwaan, Holland. In this web the lovers of the salads of the whole world can propose his recipes and give information on diversity of products to prepare the most succulent salads. In third place remained the fruit of the Achacha, commercialised by Australia and that has his origin in the Bolivian basin of the Amazons. It was presented to contest by the Dutch company Bud Holland.
