The fruit and vegetables murcianas attend to Fruit Logistical 2012 to conquer to the European consumer

The agriculture murciana deploys of the 8 to 10 February all his potential in Fruit Logistical 2012, with the intention to keep his leadership and ensure some exports hortofrutícolas that are being oxygen cylinder for the regional economy. The most important fair of the sector of fruit and vegetables will have the presence of a veintena of companies associated to Proexport, that will be represented by directors, managers and commercial and responsible of production. With the support of the Council of Agriculture and Water, the Plan of External Promotion of the Cameras of Trade and the INFO, the producers murcianos will offer his new varieties and the confidence of a sustainable agriculture.

The stand Proexport in the space of the Region of Murcia (situated in the Hall 18 – To10and) will be the meeting point where will give appointment the exporting companies to show the most diverse offer and with the greater guarantees of quality of the market. “This year we bet decididamente by the promotion of the consumption. By this reason, will have the presence of the German actress Esther Schweins, image of the campaign ‘We Care, You Enjoy', that will visit our stand in Fruit Logistical the next 9 February. During his visit to Fruit Logistical will be able to know to the companies involved in the project, with which expect to arrive directly until the homes of the consumers. We think that the investment in promotion is the best road to give value to our vegetables”, explains the president of Proexport, Juan Marín Bravo.

Proexport Will show also to the international customers of the chains of distribution the details of the campaign ‘We Care, You Enjoy' in an act that will celebrate the day 8, to the that will assist the adviser of Agriculture and Water, Antonio Cerdá, and the adviser of Universities, Company and Investigation, José Crossbow. “We expect that the effort that are realising the companies murcianas find reflection in the commercial agreements with the chains. We trust to recover the profitability of our productions betting by tools that contribute value added to our fruit and vegetables”, signals Marín. “Our quality, flavour and alimentary hygiene, as well as the guarantees of production, environingingmental respect and hygiene for our workers are elements that it is necessary to dress with a good promotion so that the consumer can appreciate the difference”.