“The most notable are not the figures, but the quality of the international visitor of Fruit Attraction”

The last day of Fruit Attraction, Interempresas wanted to know the opinion of the responsible maximum of the fair, Raúl Alley, that described as "total success" this third edition, surpassing in 35% the number of professional visitors and with a feedback enthusiastic by part of an expositor that does not doubt in signalling already to the fair like a perfect platform for the actions of business.

Raúl Alley, director of Fruit Attraction.

That is the cold figure, but the most important is the figure of businesses. That our expositores have been able to close in a very important quantity of distinct commercial meetings. The most notable in this case, is not so much the figure like the quality of the international visitor that has come to Fruit Attraction. The first swords of the main chains of distribution, of more than 85 countries, between elllas Edeka or Tesco, have been present here, and think that this is what has to value especially, further of what can say the figures.

Always I have said that Fruit Attraction is not a fair, but a commercial tool that is fixed in a moment ideal schedule the campaigns of winter with the commercial operators, with which practically 95% of the expositores that come repeat, signal that works them. Also the number expositores goes strengthening by new participations of Spanish companies that they want to follow betting by Fruit Attraction, because it results them profitable, and by expositores international of complementary exporting companies to the Spanish productions, mainly of Latin America, that is where go to centre/center the efforts in the next editions.

“The part of auxiliary industry will follow having a very stood out presence in the fair”

Fruit Attraction Is a vertical fair, that is to say, the DNA of his business is the commercialisation/commercialization of the products of the producers, however is truth that there are a lot of employers that have the opportunity to see to his providers, no so much in the section of machinery, but yes in the commercialisation/commercialization and the logistics. Phytosanitary, seeds, containers, etc., are presents in the fair, and I think that an important part is here thanks to that there is a very important mass of producers. The part of auxiliary industry will follow having a very stood out presence in the fair, although limited to a rigorous 20% of the total of expositores. It is this big participation of producers the one who allows his presence, and perhaps in a future his capacity was sufficient as to have an independent fair and with own entity. For the moment it is a format that works and have to follow all working so that it keep on being like this.