This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Más de 500 expositores hacen de Fruit Attraction un escaparate de lujo para el sector hortofrutícola español
From 19 to 21 October in halls 7 and 9 of the fairground Ifema Madrid
More than 500 exhibitors make Fruit Attraction a showcase of luxury for the Spanish fruit and vegetable sector
It reaches the third edition of Fruit Attraction, international fair of the Sector of fruits and vegetables, and the Outlook for the Madrid fair cannot be better. In only two editions, the Hall has positioned itself as an event of reference for the European fruit and vegetable market and competition is the pageant in this sector that has grown in recent years. Fruit Attraction has reached the 15,000 square metres, 30% more than in the last edition, and have confirmed their presence 550 companies, among which are the most competitive sector. These exhibitors benefit from all the actions that have been designed from the Organization of the contest, led by Fepex and Ifema, to enhance your business.
The more than half thousand of companies expositoras that attend with all his last novelties of the 19 to 21 October to the enclosure Ifema of Madrid can present his offer to the almost 600 representatives of the channel of the big international distribution that attend invited to the fair from 70 countries and have been chosen by the own expositores. An only opportunity to board contacts with new buyers. To Fruit Attraction attend some of the most stood out representatives of the distribution in the east countries –included Russia–, Saudi Arabia, Qatar, and Arab Emirates Joined, destinations with big importing potential.
This year expands the space of exposure to two pavilions, 7 and 9, of the IFEMA trade fair.
The total number of international visitors of the fair, in the last edition grew 86%, is enriched with guests international program that has more than 530 confirmed buyers of 56 nationalities. Of them, 79 per cent come from - 52% of European Union countries, and 27% of the rest of the continent - Europe. Among Europeans, 12% go in the reverse trade mission organized with ICEX, focused on attracting the major representatives of the distribution in the countries of Eastern and Middle Europe, by its great potential importer. In this context, it has confirmed the presence of professionals of Russia, Ukraine, Poland, Czech Republic, Estonia, Latvia, Lithuania, Saudi Arabia, Qatar, and United Arab Emirates.
Addition, the fair has increased the number of invited Latin America from distribution leaders, representing 9% of the total, given the interest of Spanish production for its scope of action by their seasonal complementarity with the Americas region. Among these international professionals are those belonging to the segment marketing, import and export, which account for 35% of the representatives of the distribution. 29% Is dedicated to the sale to the by greater or has a wholesale trade, while 14% are responsible for purchase of supermarkets and hypermarkets. The remaining 22% is formed by professionals of different segments such as processing, logistics and other services.
The exhibition is extended with a broad agenda of international technical conferences
The third edition of Fruit Attraction in parallel with the exhibition presents an intense program of activities the fair becomes a unique forum of training and knowledge where visitors can get up-to-date with the latest innovations and trends in the market. The proposed activities include Apple Attraction, the 1st International Congress on production and world consumption of the Apple, which sets out the current situation and prospects for the future of this product; and the workshop on the fruit of bone in the European distribution organised by Fepex and where international experts in this segment. Also, at Fruit Attraction meets VII International Congress of promoting consumption of fruit and vegetables - 5 to day, issue of health-, an event promoted by the Association 5-the day that calls for the sectors linked to fruits and vegetables and those related to health and nutrition; While in the II International Symposium on el Granado, organised by the University Miguel Hernández (UMH) and Institute agronomic Mediterranean of Zaragoza, from the Centre International of high studies Agronómicos Mediterranean (IAMZ-CIHEAM), will explain the latest research about this food.
In 2010, Fruit Attraction was already setting for conferences and congresses of great importance for the fruit and vegetable sector.
The living room has been chosen like ideal stage to summon, besides, the I Conference on the brócoli, that develops under the title' Simple to prepare, delicious to eat' that reune to nutricionistas, agents of the international distribution, the import and the production of this hortaliza; and it realises/realizes also a presentation of the purple garlic of the Pedroñeras, promoted by the Geographic Indication Protected of this product.
Other more related subjects with the management in the industry hortofrutícola, have, likewise, his space in the activities of Fruit Attraction. Between others, celebrates the Day on the logistics like tool of management and optimisation/optimization of costs in fruits and hortalizas that, organised/organized by Fruit Attraction and C of Communication, tackles subjects like the stocks, trazabilidad, capture of data, the contribution of the logistical operators or the elements of packaging and transport, all this under the optics of the efficiency in the administration of these processes. Again the management, this time the one of the agricultural waste, stars the conference organised/organized by Sigfito Agroenvases, whereas Mercasa realises/realizes a presentation of Mercachef, a virtual meeting point where buy and sell cool products.
Fruit Fusion incorporates new proposals to improve the consumption of fruits, vegetables and hortalizas
Fruit Attraction has designed with the collaboration of 'Madridfusión', and working directly with the expositores of the fair, a complete program for the celebration of Fruit Fusion 2011. It goes back to treat to be a space of divulging, innovation and interpretation of the best products of the huerta to the service of the kitchen, whose main aim is to serve of platform for incentivar the consumption of fruits, vegetables and hortalizas in the Channel Horeca. The main acts are:
- Demonstrations of kitchen: During the three days of length of Fruit Fusion, the most exquisite products hortofrutícolas of each CC AA will be presents in the stage of Fruit Fusion of the hand of the cooks that better know them.
- Contest 'Green Cook': The Wednesday 19, four schools of hotel management and tourism of the Community of Madrid “will confront ” in the kitchen of Fruit Fusion to achieve the best green “recipe” improvised elaborated to base of fruits, hortalizas or vegetables, and to which will add an ingredient final surprise.
- Green Tasting: The days 19 and 20 October to the midday, Fruit Fusion offers a degustación of products to charge of the companies expositoras of the fair.
- Delivery of the Prize to the best 'Vegetal Dish of the Year': The Thursday 20 will know in Fruit Fusion to the winner of the first edition of this galardón, selected by a jury composed by prestigious gastronomic journalists.
- Space of zumoterapia: A space in which, of permanent form, will prepare sabrosas and healthy combinations of fruits and vegetables showing his properties and profits.
- II Contest of Cut of Fruits and Hortalizas: The Friday will develop this competition, the back exhibition of the pieces cut, and delivery of prizes.
