Fruit Attraction 2011 receives the most competitive Brazilian offer

The international fair of the Sector of fruits and vegetables, Fruit Attraction, to be held in Madrid (Spain) from 19 to 21 October, will feature a broad representation of Brazilian industry. It's a stand that attends the event under the coordination of the Brazilian fruit Institute (Ibraf) and that brings together companies with a clear export profile of products such as pineapple, avocado, figs, grapes, mango, papaya, lime or guava, among others. Also, the Brazilian delegation - formed by companies such as Itacitrus Agroindustrial e Exportadora S.A; Gibran exporters of citrus fruits LTDA.; Rio Doce Importação e Exportação LTDA.; RBR Trading Importação e Exportação; Agricultural Associação de Valinhos and Portugal; or the two Associação Abacaxi producing OJ Guaraçaí - index come from all areas of production of Brazil: "companies that participate in Fruit Attraction have various venues in the country, as well as agreements with producers of the most varied regions, allowing them to export at various times of the year," said Mauricio Sá Ferraz, Manager of Ibraf.

Brazil joins in this way other arrivals from Mexico, Ecuador, Chile, Argentina… companies to strengthen Latin American fair offer, thereby achieving one of the main objectives of the third edition of Fruit Attraction: expand the Ibero-American presence. Thus the Organization, led by Ifema and Fepex, intends to increase the interest of the Hall to meet, in a single quote, production in Europe and the Latin American, of great potential for buyers for their complementary seasonal, as confirmed by Sá Ferraz: "For Ibraf, participate in Fruit Attraction means an important opportunity to negotiate with the countries of the northern hemisphere in a period in which the markets are looking for products in the southern hemisphere". In this way, Brazil will present their most competitive offerings in a market where you will find representatives of some of the most interesting markets for export, including Holland, United Kingdom and Spain, who head the list of destinations on sale for their production, as well as to other professionals, such as those of Portugal, France, Italy, Poland and Germany, which are among the most numerous visitors of Fruit Attraction approach.

In this context, the representatives of the entity expected to close down deals in the short term--for the three months following the event-, and long-term "bringing us to new buyers to our plans of export", says the Manager of Ibraf. The possibility of increasing their international contacts will be reinforced thanks to the ability of Fruit Attraction to bring together the major representatives of the European distribution, and other professionals maximum interest thanks to, among other initiatives, the international buyers program. This proposal, are invited to visit the salon customers greater potential of the fruit and vegetable market, selected by exhibitors themselves. In the Edition 2011, doubling the number of professionals invited from the previous year, reaching 600, from around the world.

Also, Fruit Attraction also creates opportunities for its participants to diversify their investments and entering emerging markets with great potential for development. For this reason, in the next call there will be also the assistance of importers and distribution professionals from Russia, Eastern and United Arab Emirates, which will come with a reverse trade mission organized by the fair, in collaboration with the Spanish Institute of foreign trade (Icex).

During the three days of Fair, will boost the commercial meetings between expositores and visitors of Fruit Attraction since, the success of the event measures in the number of profitable meetings that celebrate during the contest. To facilitate these professional appointments, the direction of the Living room has set up, through his Web, www.fruitattraction.ifema.es the Professional Meeting point. An application that will allow to the expositores know in advance the data of the potential customers that will attend to the sample. Of this form, the signatures have in his hand an effective instrument that will facilitate them concertar glimpsed with antelación, send information to the visitors, summon them to any of the events that organise/organize, etc.

Picture of one of the past editions of Fruit Attraction.