This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at A.G.F. hace balance de la campaña 2010 y apuesta por seguir potenciando su sandía sin pepitas
In 2011, is intended to reach 70 million kilograms of product, positioning itself as a premier brand marketer of watermelon in Spain and Europe
A.G.F. makes balance sheet of the 2010 campaign and bid to further enhance its watermelon without seeds
A.G.F. gave the official exit the past Friday May 20 in Almería to his new campaign 2011 in a presentation to the media held in the Gran Hotel Almeria, hosted by the presenter and actor John and environment, image of the Fashion watermelon. "First had to test it, but after doing it I had no doubt that it was a product of extreme quality", said. The event was also attended, among others, the President of the Association, José García, and general coordinator, José Cárdenas.
In the presentation, John and a half, stressed how important it is that many of the companies that form A.G.F. are almerienses and that it is of "a pride that this province in the South to obtain a product like watermelon Fashion". The Almeria presenter wanted to put his touch of humor, stating that he thought they were going to sell more melons with your face, but that the thing has not gone wrong with the watermelon.
With regard to the plan of Marketing and advertising, A.G.F. presented for television commercials, as well as its new corporate video. Currently, the watermelon brand Fashion sponsors the prestigious competition chef of the year, whose jury chairs the renowned chef Martin Berasategui. In the same way, and in the culinary field relevant personalities of the Guild supported in its early years watermelon brand Fashion, such as Carlos and Eva Arguiñano or Bruno Oteiza.
This year, A.G.F. faces change of President in the person of José García, who noted that "is a pride and a great satisfaction belong to the group", also noting that the work carried out has just be awarded with the prize I Expo Agro marketing award. In this sense, A.G.F. boasts the most modern systems of packaging, storage and sharp laser of the fruit and vegetable sector.
José Cárdenas, general coordinator of A.G.F., emphasized in his bid to secure and committed to innovation, noting that it is this factor and not one that has made them succeed in a very distinguished manner. He said that before the bad harvests of the sandias, of poor quality and this being a result not as appreciated by the consumer, they decided to differentiate themselves by creating a fruit seedless and rather sweeter than usual. A.G.F. watermelons production runs through the basin of the Mediterranean, Balearic Islands and some points in the interior of the Iberian Peninsula. This wide range of production allows a complete timetable which covers the months from February to October, bearing in mind that this fruit can develop both air free under plastic. The success of A.G.F., according to Cardenas, is the line of work based on three fundamental axes: marketing, production and marketing. In addition to innovation in the fruit, from A.G.F., they point out the importance of innovation in new models of commercialisation and concentration of supply.
Juan and half wanted to highlight the important work of A.G.F. to achieve these results in a time of crisis, establishing the extremely demanding standards as a hallmark of the watermelon Fashion
Finally, Juan and half wanted to highlight the important work of A.G.F. to achieve these results in a time of crisis, establishing the extremely demanding standards as a hallmark of the Fashion watermelon and directly reflected in the high quality of the product. The presenter wanted to make a nod to one of the problems rooted in Almeria, immigration, pointing out that A.G.F. has a delegation in Senegal, and that I wish all companies do the same to give work to those people who risk their lives chasing a dreamthat sometimes it turns into a nightmare.
2011, a year to grow more
In 2011, is intended to reach 70 million kilograms of product, positioning itself as a premier brand marketer watermelon Spain and Europe, with a cultivated area of around 1,700 hectares, as well as strengthen the loyalty and confidence of consumers. With regard to the objectives for this campaign are pursued major actions of support for the export of watermelon to emerging markets, such as France or Germany. In addition, from A.G.F. is considered the positioning in web 2.0, social networks, as a fundamental tool for the views of the consumer, and can thus work to further improve the product.
The last campaign, A.G.F. achieved its target to grow by 5% in relation to their marketing. However, and although they expect to continue to grow, since the Group carried out a bet determined by the quality at the expense of the number, the brand identity. Five years of commercialization of the watermelon brand Fashion at the 2010 campaign reported a profit of € 32 million. The watermelon Fashion is sold, mostly in Europe. Cardenas said that have "managed to even change the consumption patterns of watermelon in some EU countries, where there are establishments that sell only watermelon Fashion".
Almost ten years of an ambitious project
The Fashion Group Association (A.G.F.) was born in 2002 with the intention of achieving a broad availability of watermelon calendar adjusted to the needs of the clients and current customers. Thus arose watermelon Fashion, protected by very high above quality protocols even of what makes the European Union. He is perfectly round fruits of black or scratched and without defects or damage to the fruit. This watermelon has no pips, which is achieved through a graft of bottom of pumpkin. The process is very elaborate and not neglect the slightest detail. A.G.F.SE supports the natural process, even at the stage of pollination which are used to bees, resorting to prevent pests in ecological alternatives.
Watermelon Fashion is different for two fundamental reasons. On the one hand it is an innovative high-quality seedless product and sweeter than usual. Secondly, these fruits have high content of lycopene and citrulline that make it a special product in the prevention of cardiovascular disease, as well as being a result of low value calories and rich in vitamins A, B1, B2, B3, calcium and phosphorus.
