Freshuelva promotes onubenses soft fruit in the framework of Fruit Logistica 2011
February 11, 2011
In this regard, Sandra Rodríguez, Director of the business promotion office in Germany, said that "it is not common to find non-Strawberry red fruits in supermarkets in the country". During 2010, more than 90% of these fruits produced in the Andalusian region of Huelva went to France, United Kingdom and Germany, while that of the total produced in onubenses strawberries, 35% sent to Germany.
The presence of this fruit group of Huelva in Berlin is that you want to know both the potential and the nutritional and culinary benefits of these fresh products to German customers.
This flag of the employer, they were joined representatives of private companies as the 'Cradle of silversmith', 'Stick Strawberry', 'Agricultural El Bosque' or 'Agromartín', as well as six companies with their own stands such as 'surexport', 'grufesa', 'Fruit Borja', 'Royal berries''Hortofruit' and 'Onubafruit', all of them with the intention of strengthening commercial ties.
Fruit Logistica welcomes also the first international presentation of the nutrition labels of these onubenses products, which include its high content in vitamin C and antioxidants elements, even after being cooked. Thus, Freshuelva being distributed between visitors to the fair a cookbook containing original gastronomic offers and chips that include the nutritional values of strawberries, raspberries, blackberries and blueberries, edited in German expressly for the occasion.
To the President of Freshuelva, Alberto Garrocho, "this is a unique opportunity not only to consolidate our position in the German national market, but to promote our products throughout Europe, this fair is, without doubt, the major point of professional meeting of the world of fruit and vegetables".
