This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Fruit Logistica 2011 toma el pulso al mercado hortofrutícola mundial
From 9 to 11 February the grounds of Messe Berlin is home to more than 2,400 exhibitors from five continents
Fruit Logistica 2011 takes the pulse to the global fruit and vegetable market
fruit logistica is the big monster of all the halls of the horticultural sector and thus it is intended to demonstrate once again in the 2011 Edition, held in Messe Berlin from 9 to 11 February. It is expected that more than 50,000 trade visitors from more than 130 nationalities visit at the Fairgrounds in the German capital to more than 2,400 exhibitors from the sector of fresh fruit and vegetables from more than 70 countries. Demonstrations, exhibitions, conferences and, above all, business contacts will be the order of the day during the three days of the business event par excellence of the sector.
In the month of September of last year, Fruit Logistica 2011 was because with nearly 2,300 exhibitors who has joined more than 100 in recent months, which has finished the entire reserve your exhibition area. From 9 to 11 February, more than 2,400 exhibitors from five continents displayed before the specialized public products and services for the commercial promotion of the green range. The most interesting innovations of exhibiting companies will be exhibited for Fruit Logistica Innovation Award.
More than 50,000 professional visitors from 125 countries attend this Summit of the fruit and vegetable trade which takes place in the exhibition in Berlin. Fruit Logistica provides representatives of wholesale trade and retail, to exporters and importers and excellent producers opportunities to interact, get in touch and have a global vision of the market. The largest contingent of exhibitors representing the national outstanding European of the sector: Italy, Spain, Germany, France and Holland. A significant representation is done also by the countries of the southern Mediterranean and the Americas from Canada to Argentina.
It is expected that more than 50,000 visitors pass through the corridors of Fruit Logistica 2011 in their three-day.
Thirteenth edition of the Forum of fresh produce, fruit and vegetables
The most important events and conferences for Fruit Logistica 2011 celebrate this year a commemorative anniversary: the 30th anniversary of the Forum fruit and vegetables on the eve of the inauguration of the Hall (February 8, 2011, 15.30-19 hours, ICC Berlin)(, Hall 15.2). The slogan is: 'The value of our food from the perspective of large surfaces'. It boasts the presence of experts from the commercial sector of the green range.
'We are what we eat', say a simple truth that still raises many questions. How much we care about our power-how we import us? Healthy eating is one of the major issues of policy, trade and consumer. But when we face at the prices these arguments are vaporized. Fresh Forum addresses the issues of why it is so mean to the obtaining of food in the long term and what is the basis of a production of quality food and sustainable. Experts indicate what global relations, and is on the one hand there the waste and supplies in abundance, while others do not know but the hardship. You also want to address the aspect of health as one of the most important to consider social issues. Diseases whose effective treatment costs a fortune, but no less important is prevention in which food would be as a decisive factor and which less is reversed.
Production experts and scientists, wholesalers and retailers discuss how educate consumers about food and its significance
Production experts and scientists, wholesalers and retailers are trying to respond to topical issues and discuss how educate consumers about food and its importance. Contained in this campus Dr. Gesa Schönberger, Dr. Rainer Wild-Stiftung, the Foundation for healthy eating (Germany); Sibyl Anwander Phan-huy, Director of quality/sustainability, Coop.(Switzerland); DRA. Margareta Büning-Fesel, CEO and President of Aid Infodienst, food, agriculture and protection of the consumer (Germany); Claudio Scalise, SG Marketing Agroalimentare (Italy); and Fernando p. Gómez Molina (Proexport). Guest of honour and special is an expert in power who knows what speaks: Alfons Schuhbeck. With chef over 30 published titles and numerous appearances on TV shows, this star is one of the most popular chefs in Germany.
In the last edition Forum of fresh produce, fruits and vegetables had full assistance in all their calls. Photo: Messe Berlin.
Wednesday 9, first day official of Fruit Logistica, the role is for the trade and the brand. Under the motto 'Trade - potential of benefit' (Hallenforum, 11: 00 hours) is glosarán aspects of trade retailer of food (LEH) and points of sale: where to implement the growth potential of the fruit and vegetable section? How present the best supply of healthy food, fruit and vegetables, but about all how direct it to the modern segments known as Convenience and Smoothies? Does doing more the trend that calls for a more healthy and natural feeding to promote sales? How better to communicate with consumers? What can the suppliers and retailers do to give more prominence to its offer? The speaker is Professor Hendrik Schröder, the Department of Marketing and Commerce of the University of Duisburg-Essen.
In the afternoon (Halleforum, 15: 01 hours) are discussing on the brand, specifically on its strategy, structure and communication. A trademark is always a promise of quality. It promises a special and first class quality. This compromise, which ensures a high quality, is what makes the consumer is willing to pay a higher price. In these times where the obtaining of margins has become difficult, the brands are the most valuable instruments to sit in the front row, but also the guarantee of securing greater added value. What it characterizes them? What is the appreciation of the trademarks? How can emerge, launch and develop a successful brand? Very particularly in the fruit and vegetable sector? What are the main factors to take into account and how to put them into practice? The lecturer is Hermann Sievers in Sievers Marken und Konzeptberatung.
Sustainability, water and logistics are some of the highlights of the 30. Forum of fresh produce, fruit and vegetables
The next day, Thursday 10, sustainability and water take over. The theme of sustainability (Hallenforum, 11: 00 hours) is topical and encourages discussion of wide-ranging, finding great echo in the media. We often hear that the economy must be sustainable, thus want it consumers, organizations, and trade. Some businesses to detail are profiled here. In many companies this topic contained in its agenda of preferences. But many others do not know very well that actually do with this concept. What is that of sustainability? Often each which gives its interpretation, as we understand it in sectors, enterprises or stripes of marketing. This forum of the pavilions will attempt to clarify and show what it means for different levels of the fruit and vegetable business the issue of sustainability and how to find an adequate response to this question: how profitable the so-called sustainability in practice?
Already in the afternoon, question time is for the water (Hallenforum, 15: 00 hours), become a major issue in many countries. But as global population growth continues, the water will be increasingly important. The population has not only needs of water consumption; and especially in food production is where we need huge amounts of this precious good. Especially the fruit and vegetable production is highly dependent on this element. No water no longer works. What is the current situation? What characteristics it presents on a global scale? With selective examples it will be screened and pronosticará a future and how production will be able to deal with the theme of water. Speakers: Dr. Alberto Garrido, Professor in the Department of Economics and Sciences social agrarian of the school technique Superior of engineers Surveyors (Universidad Politécnica de Madrid); and Roberto Vega, director of the area of sustainability of the Dole Food Company.
Last year involved speakers from first row, as David Hughes, Professor Emeritus of food marketing, of Imperial College London. Photo: Messe Berlin.
Finally, the last day will talk about logistics and innovations in the horticultural sector. Under the title ' how long will continue rolling on our roads? The routes of transport of the future ' (Hallenforum, 11: 00 hours) will be discussed on transport and communication, central themes already and that in the not distant future will continue to grow in importance. Not only the costs will continue his unstoppable Ascension and most will affect the business. The traffic density will also increase with which maintain deadlines will become increasingly more complicated. An expert in international logistics looks at the issue, made various scenarios and their consequences, and will point solutions and alternatives to these dilemmas. The last of the thematic sessions (Halleforum, 13: 00 hours) are focused on the new means of distribution and sale options. How to improve the current concepts of distribution and sales? Where to locate the empty niches for commercial action? What is necessary and operating? Not only the LEH (retail) are responsible for. What prospects are offered to the contents and commercial formats? Its own initiative, cooperation and new strategies are the crux of this matter.
Freshconex, the platform of the conveniences of fresh fruit and vegetables sector
In parallel to Fruit Logistica, Freshconex displays in the Berlin venue a portfolio of products and services from the conveniences, fruits and vegetables fresh, already prepared and ready for consumption. Around of a hundred exhibitors from 18 countries are enrolled in this case international, at the same time is one of the few scenarios of business and information that echoes of this dynamic sector currently throughout Europe.
Freshconex 2011 is organized into exhibition halls 7.2a, 7.2b and 7.2c. This set of flags of the venue has a separate entrance and also integrates perfectly with the Fruit Logistica fair tour. The Hall and invites potential of visitors whose number is estimated at about 50,000, experts from around the world who come to the big event, the leading trade fair for the international fruit and vegetable trade. Another great attraction of Freshconex 2011 is the Convenience Bar the 7.2b flag. Professionals here have the opportunity to meet more different fresh products ready for consumption by sector fruits and vegetables.
