The committee organiser of Fruit Attraction agrees to intensify the promotion in the zones of production

The committee organiser of Fruit Attraction has agreed to intensify the promotion in the zones of Spanish production, by means of the realisation of presentations to institutions and companies of the novelties of SAW it edition of the fair that, organised by Ifema and Fepex, will celebrate of the 15 to 17 October in Madrid.

Of this way, are planned presentations in Lleida, Valencian Community, Huelva, Mérida, Saragossa, The Rioja, etc., and are headed to to inform to the display units of the novelties of the next edition and to incorporate new display units of all the branches of activity that compose the production and commercialisation of fruit and vegetables, as well as of the industry and of the services related. The purpose last of these presentations in the autonomous communities is that Fruit Attraction follow showing the diversity of the Spanish sector and consolidate like referent for the European distribution.

The term of registration to participate in Fruit Attraction 2014 has initiated in this month and the term prioritario will conclude on 11 April. This term allows a preferential right to the expositor for the election of spaces in the next edition, that has expanded the available surface in a pavilion more in regard to the past year, occupying the pavilions 1, 3, 5 and 7 of Fair of Madrid. Nevertheless, after the period of preferential term the participation of display units, follows opened until days before the celebration of the contest.

For the next edition will reinforce also the international promotion. In the edition of 2013 a total of 5.318 participants were foreign (+61%) of more than 80 countries. The pertinent of France, Italy, Portugal, United Kingdom, Low Countries, Germany and Poland meant 69% of the total of visitors of out of Spain. It fits to stand out also the participation of display units European, especially of France, Italy, Holland and Portugal, as well as the one of Chile and Peru, that assisted for the first time, and Brazil and Argentina, countries that already had participated previously.

For the organisers of Fruit Attraction, Fepex and Ifema, the fair is consolidating like an effective commercial tool and profitable, as they show it the results of the last edition, that had 674 companies expositoras (13% more than in the previous edition), 21.704 square metres of net surface of exhibition, what supposes 25% more with regard to the edition of 2012 and the participation of 24.829 professions, of 83 countries of all the world (27% more).

The Committee Organiser is constituted by representatives of the integrated Associations in Fepex, by Ifema, by the associations of the distribution, wholesale and mercas, mainly. The meetings of the Committee Organiser coincide with the ones of the Committee Adviser in which they take part also the representatives of promotion of the autonomous communities involved in the project.