Interview to Silvia of Juanes, director of Communication of Fruit Logistica for Spain and Latin America
It is the first year with a bet decided by part of Fruit Logistica to work the Spanish and Latin American market. To what has had to ?
This campaign directed to the expositor and to the visitor hispanohablante of Fruit Logistica coincides with an upward trend of the living room Fruit Attraction of Madrid. It exists some type of relation?
No, because they have been the own markets and customers those that have asked us this effort. Peru and Argentina have wanted to be the countries associated these last two years, and Spain follows and will keep on being a faithful assistant and participant of Fruit Logistica. In the market there is space for all. In Fruit Logistica can find the most international customer, from a visitor of Russia to one of Canada, and this line, the internationalisation, will keep on being our big bet.
Have realizar the previous months to Fruit Logistica a series of conferences in different producing regions of our country. What received have had?
To these meetings have assisted so many producers like trading companies of fruit and vegetables, and have received very well that we are we those that go to them and no always they those that avenge to us. Besides we have had the opportunity to explain them of which tools have for maximizar his participation, like the Virtual Market Place, or encourage them to participate in the Prizes FLIA if they had some innovation, etc. To these meetings assisted also stood out experts that explained them at first hand information of big utility, like the case of a speaker of Dubai that explained how achieve export and enter in a market like the one of Catar. All this in a circle reduced, with the possibility of debate and of interactuar between speaker and assistant.
Which balance have done the display units Spanish of this new edition of Fruit Logistica?
Immediately will begin to work in the edition of the next year. In addition to the new web in Spanish, what other lines of work go to be followed?
Goes to be followed developing the Future Lab, that has had very good received in this edition, and the line of promotion of the knowledge and to attract experts for experts. We consider fundamental that, in addition to the business, there is a space for the knowledge.
The sector of the auxiliary industry follows increasing in number of display units. Also in the case of the Spaniards?
Of course, and sample of this increasing interest is that they are the only display units that attend without any type of institutional help. There are a lot of Spanish companies of machinery, of greenhouses, of packaging, etc. that attend, with his own resources, because here they find with the potential buyers of this machinery or technology, the own display units producing.
