The producers of fruit and vegetables receive another bathroom of masses in Fruit Logistica

Little can say already of a fair, Fruit Logistica, that edition after edition looks for so much the excellence in the profile of his visitors as in the service to his display units. The living room that closed his doors the past 7 February attained to gather in alone three days to more than 62.000 professional visitors of 141 countries in the commercial platform more international of the sector of frescos. More than 2.600 display units of 84 countries presented all his range of products and services, in addition to a big number of innovations that pretend to revolutionise the sector in the next years.

Berlin converts during three days to the year in the world-wide capital of the horticulture and in 2014 has gone back it to show. More than 62.000 professional visitors attended to the enclosure ferial of the German capital to know the last in the sector, and especially, to do business. Christian Göke, CEO of Messe Berlin affirmed after the closure: “The commercial fair leader Fruit Logistica goes back to grow so much in the number of display units as in the one of visitors. This event supposes a catalyst in the sector of cool product and is the key appointment for the industry”.

Gérald Lamusse, director of Fruit Logistica, offered in front of the international presses the keys so that the living room can follow his senda of leadership. “We Realizar campaigns of promotion in 156 countries, have offices of representation in 65 countries, have of promotional material in nueve tongues and realizar advertising in a hundred of means of the five continents. All this gives an idea of the magnitude of Fruit Logistica”, commented. Whereas the segment of display units producing keeps , Lamusse stood out the growth of the sector of auxiliary industry, increasingly decided to attend to the living room by his role and because it can offer and present good solutions to the producing companies. The director also recognised that it has to work in fields like the one of the nuts or the one of greenhouses in auxiliary industry, that have lost bellows in the last editions of Fruit Logistica.

So much display units like commercial visitors elogiaron the presence of professionals with power of decision, as well as the opportunity to have direct contact with producers of fruit and vegetable, wholesale, importing and providers of export. So much it is so 98% of commercial visitors remarked positively the results that has allowed them reach the fair.

As in previous years, have stood out the commercial visitors with power of decision since around 75% belongs to the department of steering of his companies, or is the person commissioned of the department of shopping. Regarding the origin of his participants fits to stand out that 83% did not come from of Germany. The majority displaced until Berlin from other countries of Europe (71%) and of America (11,5%), followed of Africa (8,4%), Middle East (4,6%), Asia (2,6%) and Oceania (1,9%).

98,2% of the professional visitors did a positive assessment of his results and more than 84% established new contacts of business. More than a third of the visitors closed deals during the days of fair and 77,5% anticipated a follow-up of the contacts established that will derive in commercial agreements. In this sense, Elena Vipers, adviser of Agriculture of the Board Andalucia, wanted to stand out during his visit to Fruit Logistica the importance that this fair has for the Andalusian producers: “it Supposes an only opportunity to improve the presence of the Andalusian companies in the international markets, especially in Germany, where of each four pieces of fruit, one is of Andalucia, is our best customer”.

The next edition of Fruit Logistica will take place of the 4 to 6 February of the 2015

Between the political representatives in Berlin did not be missing the advisers of Agriculture of Andalucia, Elena Vipers (izq.), and the ones of Catalonia, Josep M. Pelegrí, and of the Region of Murcia, Antonio Cerdá (dcha.), that found during his route.

On the other hand, the adviser of Agriculture of the Government of Catalonia, Josep M. Pelegrí, took advantage of to present in an international forum like Fruit Logistica the new enclosure of Fruitcentre in Lleida. “It treats of a centre of only investigation, with experimental infrastructures and of services with the participation of the industry, and that has the mission to generate and apply the technical knowledge and scientist of an integrated form in the chain of value of the fruit”, affirmed. Pelegrí Added that at present it is working in the obtaining of new varieties and portainjertos, in systems of packs and packaging, in new cool products cut, in the sensory analysis and also in the simulation of the perception of fruit in the supermarket through a mock space.

The greater part of the commercial visitors came to Fruit Logistica with intention to establish new contacts of business, new providers, study the market, supervise to the competition and discover new products. In this sense, like platform of the industry, Fruit Logistica this edition 'Future Lab', a series of conferences centred in offering a vision of the future of the sector.

The machine follows greased and from the back day to the closing, Fruit Logistica already works in his next edition, that will take place of the 4 to 6 February of the 2015.