This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Fruit Attraction 2013 se confirma como cita clave para la distribución europea
With the participation of 35.000 professionals of 83 countries, 25% more than in the past edition
Fruit Attraction 2013 confirms like key appointment for the European distribution
The fifth edition of Fruit Attraction, organised by Ifema and Fepex, closed his doors the past 18 October with the participation of 35.000 professionals of 83 countries, what means an increase of 25% in relation to the announcement of the previous year. This professional event registered, equally, a growth of 13% in the business participation, with the presence of 674 display units of 16 countries. Some results that put of self-evident the interest and backrest of the sector of fruit and vegetables for promoting Fruit Attraction like commercial instrument that's that of meeting of this industry.
In relation to the number of professional visitors stands out also the increase of 27%, situating in a total of 24.829, of which 5.318 were foreign (+61%) of more than 80 countries. The pertinent of France, Italy, Portugal, United Kingdom, Low Countries, Germany and Poland meant 69% of the total of visitors of out of Spain, what confirms to Fruit Attraction like key appointment for the European distribution.
In this line, fits to underline the participation of display units European, especially of France, Italy, Holland and Portugal, as well as the one of Chile and Peru, that assisted for the first time, and Brazil and Argentina, countries that already had participated previously.
In the national field, Fruit Attraction registered a participation of the main producing zones of the country, Andalucia, Murcia, Catalonia, Valencia, Extremadura, Castile and Leon, Castile-La Mancha, Aragon, The Rioja and Navarra. Once again, the area of producers registered the segment of greater representation that meant 69% of the offer of this event that also had an important weight of the auxiliary industry, with 31%.
B2BFruit New Markets
It is notable to signal the good received of the new project ‘B2BFruit New Markets', space in which they took place a total of 472 meetings of business between display units and buyers of new markets, in this occasion Brazil, South Africa, Russia and Arab Emirates. In definite, facilitated the meeting between companies and buyers by means of actions directly directed to that the participants obtain the greater return of his investment.
More than 1.500 assistants to the Technical Days
Of parallel form to the commercial exhibition, Fruit Attraction was also stage of celebration of multiple activities and conferences, that offered to the more than 1.500 professional assistants a space of debate and exchange of knowledges.
Between these, and like part of the space Fruit Forum, stood out the day Stone Fruit Attraction, organised by Fepex, whose aim was to put in value the production of fruit of Spanish bone. The day had the reports of two world-wide experts in fruit of bone, Carlos H. Crisosto, of the University of Davis, California, and Juan Carlos Zoffoli, of the Catholic University of Chile, those who analysed the last novelties regarding varieties and technical postharvest.
Fruit Attraction Received also a day on fruit and ready vegetables, titled 'Tendencies and Innovation in the commercialisation of fruit and ready vegetables in United States and Europe', and 'Constitution of the Spanish Forum of the Potato', organised by Fepex; in addition to other conferences and round tables, like the II Day Fruit Retail; the Global Event Gap tour 2013 Spain; the Day Connects 'A new stage for the fruit and vegetables'; between others.
On the same line, the Forum Innova offered the possibility to realizar presentations of the last novelties. Like this, in this space exposed subjects as 'How improve the efficiency in the logistics hortofrutícola', of the hand of Professional Logistics; 'Internalización on-line of alimentary companies' and 'Application of edible coatings in smart products to consume', by Xternaliza; 'hygienic Wash and control of rotten in the postharvest of the pepper' and 'Control of rotten and marked in citrus fruit. An industrial approach', both of Products Citrosol; 'Obtaining of fruit of free bone of waste of pesticidas', of Zerya Productions Without Waste; 'New biopesticidas. Present and future', of Seipasa; 'Services and projects of the PBA to the sector hortofrutícola national and international', Port Bay of Algeciras; 'alternative Procedures of control of illnesses of citrus fruit in postharvest', Decco Iberian Post Harvest; and 'Strategies of export of products hortofrutícolas to third countries', of the Embassy of Low Countries.
Runway Innova
Another space of big success in this edition was the Runway Innova, a meeting point with the products more vanguardistas in which they gave to know a selection of 40 proposals in products, varieties and marks that showed for the first time in Fruit Attraction.
Demonstrations and tastings in Fruit Fusion
By fifth consecutive year Fruit Fusion, the gastronomic space organised in collaboration with the Ministry of Agriculture, Feeding and Environingingment and madridfusión, turned into a forum of information, innovation and interpretation of the best products of the huerta to the service of the gastronomy. An initiative oriented to offer a greater leadership to the products of the display units, acting like a big shop window in front of the Channel Horeca. The most exquisite products hortofrutícolas of different Autonomous Communities were present in this stage of the hand of the cooks that better know them.
Besides, Fruit Fusion received the delivery of the III Prize to the Best Vegetal Dish of the Year, that recayó in the chef Galician Iago Castrillón, of the restaurant Acio –Santiago de Compostela- by his dish ‘Verdinas in green with touch anisados'.
