Fruit Logistica launches an ambitious campaign of communication in Spanish
on August 28, 2013
Fruit Logistica launches a campaign of communication in Spanish-speaking markets. And it is that this international business platform that will hold its 2014 Edition between 5 and 7 February, has a Hispanic accent by having this time Argentina as a partner country.
The Director of communications for Spain and Latin America, Juanes Silvia, explains that the campaign aims to promote the fair as a place full of opportunities for each of the participating companies. '' Only in 2013, almost 500 of 2,566 exhibitors who were present at the fair were from Spanish-speaking countries, i.e., one of every five speakers spoke Spanish,"says Juanes. In addition, South and Central America is behind Europe, brings the continent to more visitors.
The actions planned for the coming months include a major public relations campaign, the distribution of a monthly newsletter with news of the fair and of the sector and the Organization of information sessions aimed at professionals in the fruit and vegetable industry. "It is that both those who already know the fair as those who have not been never discover and know how to take advantage of the tools offered by this commercial platform to do business and to ensure that, with a single investment, a high profitability can be obtained", says the Director of communications. Juanes recalls also that the fair is "the center of global decision" that in only three days shopping for an entire year are decided.
Fruit Logistica, with its slogan 'Fresh Business Opportunities' has also carved a niche social networks in Spanish, where it already has profiles on Twitter, Facebook and LinkedIn destined exclusively to the Spanish-speaking market.
