Fruit Fusion 2013, under the theme 'Of the garden to the table', debuts new look
on July 23, 2013
'Of the garden to the table' is the motto of Fruit Fusion 2013, the culinary setting for the Horeca channel of Fruit Attractionthat also opens new image in order to strengthen his role as reference tool for the promotion of the consumption of fruits and vegetables, targeting professionals of the catering trade, restaurants and catering. The new logo is used as symbol a kitchen Bowl colored abstract shapes that symbolize vegetables and fruits. For the name Fruit Fusion, the used font is 'Unknown'. Both elements are joined by the fusion of the letter 's' in a smoky symbol. Its simplicity makes it expression in other languages and cultures.
One year, Fruit Fusion will be presented as a point of encounter, a space of dissemination, innovation and interpretation of the best garden products at the service of gastronomy, with new proposals and activities that are already consolidated as essential for the Horeca channel.
In the next edition of Fruit Attraction Fruit Fusion will host sexy shows and show-cooking with the best chefs in the country, as well as tastings of products, competition top Fruit Attraction, the best dish green vegetable of the year award, as well as other activities related to Madrid Fruit Market Fashion Week and the route 100 restaurants Fruit Fusion Madrid.
