Fruit Logistica 2013, mirror of the sector hortofrutícola world-wide, opens his doors

In this occasion, and according to the provisional data, Italy is clearly the country that more display units carries until Berlin (441), surpassing to the rest of countries of the Mediterranean arch –like Spain (262) and France (226)– and Germany and the Low Countries, that with 253 and 239, respectively, also contribute a good number of display units.

Peru has turned into the last years in one of the main providers of products hortofrutícolas to scale world-wide, products that characterise by his high quality, his freshness and excellent flavour. The country, that annually exports 842.000 tonnes of fruit and vegetables cool by a value of 1.120 million dollars, has participated of continuous way with a national pavilion from 2003 in Fruit Logistica, and this year, coinciding with his tenth anniversary in the appointment berlinesa, will be the country invited of honot. The efficiency of the agroindustria of this country sudamericano has come consolidating along the last years. The trade hortofrutícola Peruvian characterises by the big variety of offer of his sector agroexportador and is widely qualified to resupply against station to the hemisphere north. The Union Europe (42%) and North America (40%) are the main markets buyers of the exports of fruit and vegetables Peruvian.

In the sector agroexportador already associates the image of Peru with fruit and vegetables of quality like grapes of table, espárragos, avocados, mangos, bananas and citrus fruit. But they exist other products with an enormous potential of growth like the pomegranates, granadillas, aguaymanto ('Physalis Peruviana') and cherimoya (anonna), among others.

Fruit Logistica 2013 offers to the participants a panoramic complete of the products and services of all the chain of production and distribution of fruit and vegetables and his commercialisation, in addition to a complete program of conferences. The professionals that attend to the appointment will be able to inform in the frame of this series of evento, acts, seminars, conventions and colloquia about current questions, challenges and tendencies of all the sector hortofrutícola. The days initiate the day before of the inauguration ferial (5 February) with the 32º Forum of cool products, fruit and vegetables in the ICC Berlin. The subject to treat: 'LEH – quo vadis? New formats, new perspectives – To where tends the trade?'

A total of six forums appear in the program of the three days feriales. The conferences will take place in the pabellónl 7.2b. The subjects that will tackle in this series of conventions, organised by the skilled publication Fruchthandel Magazin, are:

- 6 February: 'Category Management in 8 steps' and 'Certifications – Who? How? What? A panoramic'

- 7 February: 'Control of quality-Confidence in the international trade' and 'The apple-fruit preferred by the consumers: production and global consumption'

- 8 February: 'How administer the crises-Update 2013' and 'Innovations for the businesses hortofrutícolas:communication in the points of sale'

An edition more Fruit Logistica will deliver the last day of fair the prize to the product or service more innovative of the year in the sector hortofrutícola. If the past year Field Rico, and more specifically his boniato ready and roasted, was between the ten nominated to the 'Óstrucks' of the horticultural world, in this occasion the prestigious jury has decided that the winner go out go in:

- 'Association 5 to the Day', Germany: by the campaign of information and promotion of fruit and vegetables 'Freshness is life', funded by the EU and that will have a length of three years (2012-14)

- Abracad Technoworks BV, Low Countries: device of headcount and container of high speed

- Banken Champignons BV, Low Countries: ' Mushrooms to combine', four different types of mixes of mushrooms with his recipes

- Behr AG, Germany: 'black Roots, peeled, lists to cook', contemporary offer of a hortaliza traditional

- Ben-Dor Fruit and Nurseries Ltd., Israel: 'Apricots of colour', apricots of different colour, sweet and very substantial

- Elbe-Obst Fruchtverarbeitung GmbH, Germany: 'Ships of apple', pieces of apple disecada in shape of ship

- GreenWatt SA, Belgium: 'Plant of biogás to convert waste organic in power' - processing of fruit, converting the waste to power in situ

- Sofruileg, France: 'Nergi', a fruit sweet with the pulpa green of a kiwi

- Staay Food Group, Low Countries: 'City-Farming', with the help of lighting LED cultivate products in 35 days, keeping totally the alimentary hygiene

- Tozer Seeds Ltd, Great Britain: 'Flower Sprout', a vegetable new, small, with leaves attractor trucks, green and purples, a crossing between the cabbages of Brussels and curling cabbage